On November 12th, Alibaba Group confirmed in the early morning of November 12th that during the Double 11 shopping carnival on November 11th, the total sales of Alipay of Tmall and Taobao reached 19.1 billion yuan, of which only Tmall 13.2 billion. Taobao 5.9 billion yuan. In the category of "furniture houses", the top four names are Gujia Furniture, Lin's Wood, Chivas, and Kumanju. According to Gu Family Furniture's official screenshots, the cumulative transaction amount on that day reached 60,391,397,700, while the non-promotional day transaction amount on November 10 was only 24,668 yuan, the former was 2448 times the latter.

In the Tmall 50% package logistics event on November 11, the participating brands in the furniture and building materials branch included Aoduo lamps, Jiumu kitchen and bathroom, TATA wooden doors, blue rattan sanitary ware, Quanyou furniture, Gu home furnishing, Chivas, Disney (Cool Man House), Bell Floor, Dulux, Sacred Elephant Floor, Midea, Huari Furniture, Xilinmen, Qumei Furniture, Noah Yijia, etc. In yesterday's promotion, Tmall + Taobao's "furniture home" category, the top 7 were Gujia Furniture official flagship store, Lin's wood furniture flagship store, Zhihua official flagship store, Kumanju furniture franchise store, Hegou flagship store, Huari furniture flagship store, Qumei furniture official flagship store.

According to Tmall rules, merchants in Tmall need to deduct technical service fees in proportion to sales in real time, commonly known as Tmall commission. It is reported that the commission percentage is 3% -5%, and the furniture and home textiles category is 5%. According to this calculation, Tmall received a commission of more than 5 million yuan from Quanyou, and more than 3 million yuan from Gujia Household. In addition, Tmall will also charge merchants for advertising fees. For each user who clicks to enter from the advertising position on the Tmall homepage and successfully purchases, the merchant needs to pay Tmall a traffic advertising fee ranging from 30-50 yuan.

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