As we all know, in recent years, the days of Chinese flooring companies are generally not very good, and various costs are rising rapidly, but the market demand is difficult to pick up. The introduction of the "building materials to the countryside" policy has led many floor companies to stand on the same starting line and have received policy support. In the face of fierce competition from the same industry, flooring companies must not only show their best products. However, it is also necessary to establish a comprehensive "after-sales service" system for consumers in the three or four cities. This will surely become a powerful "weapon" for seizing this market, and it will also enhance the company's brand awareness and reputation.

With the increase of rural consumption capacity, rural consumers have the ability and the right to enjoy good quality and cheap products in order to improve their quality of life. Since the "building materials to the countryside" was written into the central "No. 1 document." Since then, "building materials to the countryside" will be no suspense as a national long-term "benefit" project implementation. However, the quality of products still needs to be strictly controlled by each company.

The rural market will become a "sweet potato" for floor companies

After more than 20 years of development, the domestic flooring industry has become more and more standard; the first-tier cities increasingly chased by major manufacturers have gradually become saturated. The second- and third-tier cities are undoubtedly many small-brand manufacturers and they are "Fenghua Village." In fact, many second- and third-tier cities have already begun to lay out their plans to “enclose the city from the countryside,” and in some county towns have already started rushing to do business.

I personally feel that the rural market is considered a relatively low-end market for many large manufacturers. Therefore, many of the flooring companies previously put into the rural market are relatively low-end products. “Building materials to the countryside” provides policy support for the development of enterprises in third and fourth-tier cities. However, the development of third- and fourth-tier cities does not mean that other companies must take the low-end product line. Such a market strategy will only affect one enterprise. Brand reputation.

If the consumption of third- and fourth-tier cities is only blindly pursuing sales and ignoring services, it will be short-lived and it will cause great losses to consumers' brand impressions. At present, the rural consumption capacity has been significantly improved, but due to the unbalanced development of the regional economy, there is still a significant difference in the ability to consume even the third and fourth-tier cities.

Compared with the economically developed small coastal cities and towns that are capable of consuming individualized high-end products, the third and fourth-tier cities in the Mainland may need more products with higher cost performance. The living environment in rural areas may be very different from the urban lifestyle. Neighborhoods like to knock on the door, and the frequency and wear of the floor will be more serious than in the city. Because the quality standards for the floor are higher, the colors and luminosity of the countryside in the countryside should not only conform to the aesthetic concepts of rural consumers, but also ensure the cycle of use.

For a flooring company to win the rural market, it must start from the actual market demand of farmers, meet the actual needs of consumers, and improve various supporting after-sales services. The author believes that with the growth after 80.90, the gradual popularization of the rural Internet not only provides a good foundation for the e-commerce of the flooring companies, but also can expand the terminal situation of the flooring companies for rural consumers. Therefore, under the support of national policies, the rural market in the future will also be a very large cake in the flooring industry.

Many rural consumers are concerned that most products in rural areas are products that are eliminated by enterprises, or are defective products. In this regard, when marketing in third- and fourth-tier cities, floor companies must formulate corresponding follow-up product service measures to discourage consumers. Concerns that real urban and rural integration will be achieved through actual supporting services so that rural consumers can truly use it with confidence.