When it comes to furniture, whether it is the industry or the end consumer, paint is an essential raw and auxiliary material in the whole process of furniture manufacturing. The brand and quality of the paint chosen by the manufacturer Environmental indicators have gradually become an important benchmark for the public to measure the quality of furniture. Guangdong Province, as a major producer of furniture, has a clear advantage in its industrial chain compared to other regions for a long time, large scale, and good service. At the same time, the competition between supplier brands is also becoming increasingly intense. Regardless of the size, professional paint suppliers have spared no effort to expand their own market share through upgrades and improvements in their own products and technologies, humanization of service quality, and innovation in sales models. At the same time, competition is also driving the development and progress of paint companies.

Waterborne paints, environmental protection standards, and price increases can be said to be the three key words in the wood lacquer industry. They are also three issues most concerned by furniture manufacturers and consumers. The author tried to interview the paint company to understand the current situation of the company in these aspects. For this reason, the author once again came to Hengchang Paint to understand the specific situation of the Bauhinia paint.

Water-based paint technology needs to be improved

Water-based paint, as the name suggests, is different from traditional oil paints. Water's characteristics are relatively more environmentally friendly. This kind of environmental protection is not only beneficial to the finished product to consumers, but also to the health of spray-coated workers. It is understood that the current waterborne paint products of Bauhinia are mostly used in the spraying of wooden doors. Because of their large area and low hardness requirements, wooden doors have become the most suitable carrier for waterborne paints. At the same time, the Hong Kong government has issued rigid targets in some areas. It is mandatory that wooden doors in public places must use water-based paints, which also accelerates the popularity of water-based paints.

Although water-based paints have various advantages, the proportion of their applications in the wood-based field is still unsatisfactory. The reason is mainly twofold: technology and price. The technology includes the production process of the product itself, and the current water-based paint cannot fully meet the traditional oil-based paint in terms of its use effect, especially in terms of gloss. In most cases, the water-based paint cannot achieve the effect of bright light, even in terms of hardness. In the higher cases, the brightness of the oil paint cannot be compared with that of the paint; the second problem is that the manufacturer has to face the change of the spraying technology when using the water paint, and the extension of the drying time directly affects the production of the furniture product. cycle.

“Then there is price. In today’s fierce competition and shrinking market, furniture companies have to control their own costs to ensure their own profits. The cost of water paint cannot be controlled to the same extent as oil paint. For example: Single-group water-based paints are 30% more expensive than nitro-lacquers and 50% more expensive than PU paints in the same procurement volume. Therefore, water-based paints are bound to have a huge cost difference. Let the furniture companies go awry.” said Ouyang Jiangwei, manager of Hengchang Coatings Marketing Development Department.

Environmental protection is the soul of paint

In the quality competition of the furniture industry today, paint companies have obviously felt that manufacturers have higher requirements for the environmental protection index of paint products. At the same time, the country's relevant standards for paint are also changing. Ouyang Jiangwei introduced: “We found that in the paint field, the national standard is in line with international standards, and its standard coverage and professionalism are constantly improving, which is also for our enterprises. Many new requirements have been put forward. To this end, we have established a professional certification laboratory, passed layer inspections, and certified by some standardization bodies to provide our products with credible relevant 'documents'."

The price must be stable and costs must be controlled

"Bauhinia paint still insists that there is no price increase. Although our costs have risen or have fluctuate greatly, they are still within the scope of our business. Therefore, we try to control our own costs and reduce the expenditure on circulation. Even reduce the profit margin to ensure that the customer's purchase price is not changed.” Ouyang Jiangwei said. The rise in the price of paint products is mainly due to the change in the prices of raw materials for their products. Take nitro-lacquer as an example, its main raw material is cotton, and since last year, the price of cotton has been rising. So far, the purchase price of cotton has increased by 58% compared with the same period of last year, and another important The raw material is crude oil, and international crude oil prices range from 140 to 90, and then to 120. Price fluctuations have been relatively unstable, and these factors are the main reasons for the price fluctuation of paint products.

Hengchang Chemical Co., Ltd. has a large scale. Through its advantages in scale procurement, it has established a long-term and stable cooperative relationship with suppliers, which has enabled the procurement cost to be effectively controlled. In addition, Bauhinia is an industrial paint used in Hengchang's overall product architecture and has always been a direct sales model. Through one-to-one sales service, it provides users with a series of services such as procurement instruction, proofing board, and spraying technical support, thereby saving the cost of circulation. This way, the direct supply method also provides users with better and more intimate services.

Ouyang Jiangwei said: “It is precisely because of our stable supply chain and direct and effective sales model that we can keep our products stable under price fluctuations, allowing our customers to feel free and save money."