Use brand to enhance product added value, improve competitiveness The demand for quality of the consumers of cooking utensils will inevitably turn into the requirement for the brand image of the company; while the increasing cost requires the cooking equipment company to increase the added value of the products, which is also closely related to the brand image of the company. At the same time, the brand is also an important bargaining chip for bargaining between business and commercial channels. At present, the brand concentration in the urban market has been relatively high. In the future, the urban and rural markets will also face brand reshuffle. Therefore, companies must strengthen brand building and enhance their competitiveness.

To enhance industry competitiveness through technological innovation and to strengthen the traditional low-cost expansion model for the protection of intellectual property rights has faced greater and greater pressures for survival, and changes in the direction of technological innovation and improvement of technological content are needed. The cooking industry is a traditional industry and it needs reform and innovation. As a leader in the industry, Supor has spared no effort to increase its investment in technology for many years. Based on an in-depth study of the Chinese cooking culture, the company has innovated cooking utensils with different materials and functions, and proposed concepts such as nutrition and health, environmental protection and energy conservation. Consumers provide innovative products that meet a variety of needs. At the same time, they are more concerned about the protection of independent intellectual property rights, strengthen the company's product differentiation strategy through intellectual property protection, and enhance the company's core competitiveness. This is also the trend of most companies in the industry.

Promote the formulation of industry standards and improve product quality In recent years, the technical standards of some products have lagged behind the industry standards, and some relatively fast-developing products do not have corresponding standards. This has led to similar smokeless incidents and harmed consumers. Interests. To this end, the industry is also actively improving product quality, and many companies actively cooperate with competent authorities to participate in the drafting and revision of industry standards and national standards. As a member of the National Standardization Technical Committee for Metal Food and Cooking Appliances, Supor actively participates in the formulation of national and industry standards. At present, participating in the drafting of the standards are "home electromagnetic cooker pot", "stainless steel vessels", "no fumes fry pan", "home steel pots and pans," "tableware quality and safety control norms", "home food metal cooking utensils are not General requirements for sticky surface performance, "national standards for food safety stainless steel products", "national standards for food safety PTFE inner wall paint," and other standards.

Raising Labor Productivity and Implementing a Cost-Leading Strategy As domestic labor costs continue to rise, low-value-added, inefficient companies will all face the risk of being eliminated. Compared with other industries, bedding industry has low value-added and efficiency. Therefore, bedding companies should pay more attention to the improvement of labor productivity to ensure their competitiveness. By continuously improving the labor productivity of enterprises and reducing the proportion of labor costs in the total cost through the scale effect, the adverse impact of rising labor costs on the company is avoided.