Counterfeit dealers use counterfeit and inferior products to confuse the market order, causing many brand companies to suffer and connect. But the author believes that the game of the manufacturer's home is definitely not a counterattack, but a battle of wits and tricks. The dealers, by virtue of their natural sense of smell and intelligence, and after a series of thoughtful planning, make them " There is an endless stream of dog meat products that make consumers and businesses unpredictable. Recently, the author tried to explore the dealer's sales falsification process, and also learned from some distributors' common tricks. This issue will summarize these tactics, hoping to bring some inspiration to the manufacturers.

How do fake products sneak into the sky? All goods in the store are counterfeit. How did the dealer sell fake products? How to deceive consumers? The author interviewed related distributors on this issue and found surprising results. It is learnt that almost 100% of the products in the stores of very few ceramic agents are "dog meat" products, and the goods in the inventory are all fake and shoddy products. These "dog meat" shops are also part of the giant chain building materials stores. The degree of madness is evident. According to informed sources, the reason why dealers can sell their counterfeits in a blatant manner is, in the final analysis, the growing imitative ability of their “dog meat” products. Consumers and corporate marketers cannot clearly distinguish problem products. In addition, fraudulent merchants have also grasped the consumer's consumer psychology. Giant building materials stores and specialty stores have always been synonymous with quality and confidence. Choosing to fake in these places is easy to break through the psychological defenses of consumers, and consumers are more easily deceived.

Half-truth and some fake dealers chose the store to display normal products. All the products in the store are not problematic, but their inventory is all "dog meat" products. After the consumer selects the product and places an order, the merchant quietly “tunes” in the process of delivery and delivery. As a result, many consumers use the counterfeit and inferior products without knowing it, and some consumers find the problem after using it, but renew it. Replacement has been quite troublesome. According to industry sources, this method is mainly aimed at some businesses selling counterfeit products, the degree of simulation is not high, the manual is relatively rough, on the bathroom display on the display is easy for consumers to identify, so it took the "package" form to deceive consumption By.

Some of the distributors are very embarrassed when they move out. They have no problems with the products in the exhibition halls. The inventory products are also the original products, so that they can easily escape the checks of the original personnel stationed at the factory. And they are shipped directly to consumers through the "dog meat" factory. This skips the time that the product stays in the hands of the dealer, which is less risky and more secretive for the dealer. It is understood that many "dog meat" factories have provided logistics and distribution services, providing great convenience for sales agents.

Which counterfeit products like the bathroom bathroom cabinet and shower room is the dealer's "favorite"

Although most of the bathroom products on the market today are very easy to counterfeit, but dealers still like the bathroom cabinet and shower room. According to industry sources, because bathroom cabinets and shower rooms are relatively simple to manufacture in relation to toilets and bathtubs, “since the bathroom cabinets and shower rooms do not need to be fired during the production process, the brand names for toilets and bathtubs are made by firing. Therefore, it is easier for brands to make counterfeiting on bathroom cabinets.” According to industry insiders, many dealers with certain funds have started to build small factories themselves, and they have provided one-stop services for the production and sale of bathroom cabinets and showers. “The bathroom cabinets are simple To put it together is to put together a few pieces of wood, to find a few craftsmen to do a good job, and the shower room is to find some glass and aluminum, their own screws to assemble, the product is out, you can put the product without spending more money Do a good job.” Senior industry sources also revealed that the current bathroom terminal market is mainly based on the production of some of the lower production of counterfeit products, shower and bathroom cabinets become the main force of counterfeiting. It is understood that this "short and fast" small assembly plant is very common in businesses. Operating costs are low, the amount of investment is low, the product is easy to fish in troubled water, so it is sought after by many dealers.

How much profits can be brought about by "dog meat" products, with profit margins up to 500%

The reason why dealers take the risk is to pursue higher profits, but the profitability of the “dog meat” products brought to the business is even more unfathomable. The author asked several people in the industry to get different data. Some industry figures calculated a sum of money from the author. Some ex-factory prices for “dog meat” bathroom cabinets were around 300-400 yuan, and the market price could reach 600-700 yuan, while counterfeiting well-known brands and affixing brand logos. The price of the product can reach 2,000 yuan, and this profit rate is as high as 500%. According to industry sources, dealers selling fake products only have a profit of more than 100%, because some dealers of dog products still dare not to sell at the price of regular-priced goods. Properly lowering prices can promote sales of such products. . According to the author's understanding, the profit rate of the normal sanitary ware dealers' normal agent products is also about 100%. Therefore, the sanitary ware dealers may not need to operate such products to disturb the market order. Industry sources also said that many distributors now like to represent more than one brand to expand their product lines to seize market share, while “dog” products are more price-autonomous to dealers, which is also for distributors. When customers negotiate, they increase a lot of chips.