With the increasingly fierce international competition and rising labor costs, the ceramic sanitary ware industry is facing unprecedented challenges. For many years of price competition, we seem to be the world's largest producer of pottery and potatoes, a big consumer, and a big exporter. However, price competition has already caused many Taowei manufacturers to lose. In the face of cost advantages, China’s ceramic sanitary industry has quickly become an international brand. And merchants' processing and production bases. The resulting phenomenon is not difficult to predict, foreign merchants arbitrary price, Chinese domestic manufacturers compete with each other. At the same time, foreign companies rely on brand advantages and sales channels to sell high prices and obtain substantial profits. However, domestic OEMs barely make a living, even relying on national export tax rebates for a living.

This fact tells us that Tao Wei can no longer use the old model of excessive price competition. Only innovation can be the method of Tao Wei’s self-help. The “Twelfth Five-Year Plan for Development of Building and Sanitary Ceramics Industry” proposes to speed up the transformation of development methods and focus on improving the quality and efficiency of development and achieving sustainable development. Structural adjustment, transformation and upgrading, has become a ceramic ceramic industry to transfer production costs and product price advantage, innovation as the starting point, and promote the ceramic sanitary ware industry to cultivate new competitive advantages of important measures. Ceramic sanitary enterprises must not only change the product design from "imitation" to "originality", but also change the mode of production from "labor-intensive" to "technology-intensive", and the business model changes from "extensive" to "intensive" and modern. The transformation will also need to promote the transition from purely incremental development models to the development of both quality and efficiency, the transformation China has created in China, and the transformation of Chinese prices into Chinese values.

Simply sum up, the ceramic sanitary enterprise's innovation road, can start from the following points: A great use of artistic ceramics is home decoration. Therefore, the artistry and creativity of ceramic design will inevitably greatly promote the development of ceramics. There are many very beautiful ceramic patterns that are imported or copied from abroad. We should think more deeply about when will it take foreign companies to follow us?

Second, technology costs China's ceramic manufacturing machinery has experienced a period of replacement in decades. Nowadays, the domestic ceramic machinery industry is increasingly developed, and some technologies have even reached or exceeded the international advanced level. Many innovations in the development of Chinese ceramics machinery are also unique to China, and this is deeply gratifying.

Third, the history of connotation ceramics goes back to ancient times, and it also contains rich Chinese culture. Products must be attached to culture to be more valuable. We are more interested in product culture before accepting products.

Faced with the ever-changing era, ceramic sanitary ware companies need to use innovation to arm themselves, meet challenges, and live up to our title of “large ceramic country”.