Beginning of this year, the domestic industry's leading brand of mousse sleep again bright generous, March 2, mousse hand Chinese Sleep Research Society for the domestic consumers, once again launched the "Healthy Sleep Miles" campaign, as the highlight of this event In conjunction with the five-star hotel Dongguan Jiahua, Mousse launched the “ Healthy Sleep Private Club ” for the first time in China, introducing the experience economy to the industry for the first time and setting off a revolution in the sleep industry.

Popularize healthy sleep and start "Healthy Sleep Miles" again

Statistics show that about 70% of people in China are currently in sub-health state. With the in-depth study of "sub-health", experts found that people in sub-health state have more or less sleep problems, and sleep disorders are increasingly becoming an invisible killer of health.

In 2009, mousse hand Chinese Sleep Research Society, the country successfully launched the "Healthy Sleep Miles" campaign, through in-depth community lecture tour, healthy sleep coupons large gift, gift healthy sleep books to 100,000 entrepreneurs A series of activities, etc., not only bring the theory and knowledge of healthy sleep to consumers across the country, but also promote the healthy living standards of our people, and are generally well received by all walks of life.

It is reported that, mousse response to the call of the Chinese Sleep Research Society, March 2, start the "Healthy Sleep mousse 2010 Miles" campaign once again, designed to help people improve sleep and quality of life, help people create a good sleep environment. This time, the promotion of "Healthy Sleep Miles" will be wider, and the content and form of the activities will be more novel and rich. The launch of "Healthy Sleep Private Club" is a bold attempt to pioneer the industry. With the cooperation of five-star hotels, consumers can fully experience healthy sleep products when traveling and traveling.

It is understood that on the basis of last year's "Healthy Sleep Miles", this event will convey more scientific knowledge of sleep management to the public, further promote our nationals to attach importance to their sleep health, and promote people's attention to improving their quality of life And understanding, at the same time, strengthening consumers' practical experience of healthy sleep will become one of the key points of this "Healthy Sleep Miles" activity.

Emphasizing personal experience, launching the first "Healthy Sleep Private Clubhouse" in China

It is understood that Mousse has always regarded the consumer's mission to get the best quality sleep. To this end, Mousse integrates the world's best quality healthy sleep resources in its products. For example, the design of Mousse products originates from the global romantic capital of France, the motor and the skeleton are made of Germany, and the raw materials such as latex are from the best quality Belgium. Hemao originated in Italy.

Competitive products, consumers' awareness of healthy sleep is an important factor in obtaining recognition, but the market behavior to be transformed into consumers is still insufficient. Under the traditional store model, it is difficult for consumers to Judging from the experience, how well-made the bedding is for you, whether it can really change the quality of sleep, doubt and wait and see have become a major factor restricting the further development of the " custom sleep " industry.

It is reported that in order to strengthen the consumer's personal experience of healthy sleep, Mousse took the lead in introducing "experiential consumption" into the industry, and creatively combined this experiential consumption with five-star hotels to launch the "super five-star" "Music Healthy Sleep Private Club"

According to the person in charge of the Mousse Marketing Department, as part of the 2010 Mousse "Healthy Sleep Miles", the "Mousse Healthy Sleep Private Club" now launched, on the one hand, is to bring consumers a real sleep experience On the other hand, Mousse hopes to bring more beneficial reference models to the industry through its own attempts, accelerate the penetration and popularization of the concept of "healthy sleep", and effectively improve people's quality of life.

It is understood that consumers who experience the "Mus Healthy Sleep Private Club" can enjoy "customized, seated" sleep services in five-star hotels, from bed frames, mattresses to pillows and other series of bedding Personal data is specially prepared, and consumers have enough time to experience the changes made by "customized sleep" to their sleep quality. In addition, in Consumers who experience the "Mus Healthy Sleep Private Club" experience, if they purchase products, the experience fees they incur will be returned to them as additional discounts for purchasing products.

First in history, " experience economy " sweeps the sleep industry

Aiming at the problem of "inadequate experience and weak persuasion" in the customized sleep industry. Mousse took the lead in introducing "experiential consumption" into the industry, and creatively combined this experiential consumption with five-star hotels, which triggered a wave of "experience economy" in the industry.

According to industry analysts, the current bedding products in the domestic "custom sleep" market are basically high-end. Under the traditional sales model, it is difficult for consumers to experience the true efficacy of the product in advance, and merchants cannot fulfill the unconditional return commitment. This is not entirely a peer-to-peer transaction at the level of consumer psychology. Therefore, it restricts the "customization" Further development of the "bedding" industry. The "Healthy Sleep Private Clubhouse" launched by Mousse will skillfully introduce experiential consumption into the industry. It will play a predictable and positive role in the industry trend and the popularization of "healthy sleep". The "experience economy" may become a new revolution in the sleep industry Catalyst.

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