Innovative business model of joint marketing in the furniture industry
The furniture industry presents an innovative model Recently, when I visited some furniture companies, the concept of joint marketing was heard. According to the marketing director of a furniture company, joint marketing is a multi-party cooperation between furniture companies and companies in their industry-related industries in brand promotion and terminal sales. The products of both parties are packaged for promotion and sales, and also include upstream and downstream companies in the same industry. Between, manufacturing and service industries, etc. can be joint marketing. Such as office furniture, civilian furniture, classical furniture, etc. can be introduced and promoted for joint sales, furniture industry and home appliance industry, lighting industry, ceramics industry, real estate industry, etc. can be joint marketing, let us look at joint marketing in other industries The classic case may have implications for the furniture industry. How can the furniture industry make good use of joint marketing with home related industries? The author interviewed Mr. Gao, a furniture manager. He combined the successful cases of joint marketing with the home furnishing industry in recent years, and analyzed how the furniture industry can apply joint marketing in related industries. According to General Manager Gao, their company's continued strategic development vision, leading the fashion trend of the world's furniture, is committed to expanding the world's high-end market, spared no effort to improve supporting services, and provide high-quality, high-class classic furniture for successful people and elites. Shaping the home living space with artistic styles such as the supreme, graceful, fashionable and elegant. In recent years, the furniture company has implemented a marketing strategy of "going out, please come in" with hundreds of high-end real estates across the country. It has hired some well-known designers and planning experts to go to the real estate to teach the classics and explain the harmony between furniture culture and booth environment. At the same time, it also carries out zero-distance sports, games, entertainment, lottery and other activities with the owners of the real estate. In addition, the owners are invited to visit, exchange, and socialize with the furniture market from time to time, so that all the employees of the company leave good memories and feelings for them. Secondly, organize employees to communicate and learn with well-known designers in the industry, let the designer's design space infiltrate the fashion elements of Mingjiang Xuan Furniture, and also cooperate with well-known brands in the ceramics and electrical appliances industry, building materials industry, beauty chain stores, and United Bank to launch Joint marketing of furniture, interest-free installments, etc., which also uses sports marketing, entertainment marketing, emotional marketing and other means. Finally, General Manager Gao said that many seemingly unrelated industries go hand in hand under the banner of joint marketing. It can be seen from this that it is important to choose a partner. First of all, it is necessary to consider the market conditions and brand image of opponents, which should have a comparative advantage and no negative impact. Secondly, we must accurately measure the cost input of both parties and try to minimize the cost of partnership. Again, in the implementation plan, it should be as beneficial as possible to both parties to the cooperation, and can replace their respective advantageous resources to maximize the value of their resources in this system, on the one hand to better meet the needs of their respective markets, on the one hand Can save their respective marketing costs and maximize revenue. LED street lights achieve ultra brightness/luminance; energy-saving over 70%. Special modular design for theLens (independent modules) and high luminous efficacy, high CRI, easy for maintenance.Intelligent and isolated power supply (NS semiconductor and Japan Rubycon capacitor), reliable and stable; automatically reduce current against overheating working temperature Led Street Light Price List,Led Street Light Price,Led Street Lamp Yangzhou Beyond Solar Energy Co.,Ltd. , https://www.ckbsolar.com
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