Shoe brand Reebok: Antelope to do good at running
RBK hopes that after putting on RBK shoes, consumers will be able to enjoy the sport in a wide range of places like the antelope on the grasslands of South Africa. The original meaning of the word RBK (Reebok) was originally an antelope of the Guide Department in Africa. It was light and good at running. Facts have proved that this brand, which has a history of more than one hundred years, has already realized its original intention, and it has also done more and more incredible things in the eyes of people, such as sports technology that has affected the sports world. Athletics originator In 1890, Joseph William Foster, the founder of RBK, created the first pair of running shoes with a spike in order to help track and field athletes achieve even better results in the game. Track and field athletes of all ages. So in the following days, more and more professional athletes and European sports groups began to find him to produce professional sports shoes. However, due to the lack of financial resources and resources, many Foster's ideas for making athletic shoes are difficult to achieve. Forster's running shoes, which he personally produced and named after him, are still irreplaceable in the eyes of many athletes at the time. Products. In order to allow his own shoes to help more athletes achieve good results, Joseph William Foster founded in 1895 under his own name in the United Kingdom, the first company specializing in the production and manufacture of sports shoes JWFoster The shoe company didn't take long before many internationally renowned athletes and sports groups came to visit and became Foster's frequent visitors. After five years in the company's business, Foster finally had the funds and equipment to improve his shoemaking process. At the same time, more and more user feedback also made him see the irreplaceable value of spiked running shoes in sports competitions. So he further improved the technology on the basis of the original production, and began to expand and establish their own business scope. The news of Foster's mass production of running shoes was immediately spread widely. Many top athletes at the time even found him asking him to make hand-made products for himself. The Foster running shoes that have long been well-received have been accepted and loved by more and more running enthusiasts and athletes, and have quickly occupied the market's leading position. But perhaps everyone did not think that this type of Forster running shoe with a small nail at the forefoot brought historic changes to the sprinting and athletics, and its influence lasted for half a century. Foster and his Foster running shoes began to be successful in 1904. From that year onwards, Foster not only helped the sportsman Everest into the career peak, but also helped many athletes achieve outstanding results in Glasgow's 1908 competition, wearing Foster in that match. Athletes of running shoes have created three world records. In the following days, Foster and Foster's running shoes promoted the continuous development of the Olympic Games and professional sports. Foster also developed a series of sports shoes products while producing and manufacturing sports shoes. Improved and innovative technology, in which the invention of the self-testing table allows runners to begin to understand the different comfort levels of the sports shoes they need. New starting In 1933, Old Foster died in England. Before his death, he left his career to his two sons, James and Joan. The young Foster family members have inherited their father’s career and launched new businesses. But after a long period of time, they failed to make Old Foster's industry create many laudable results. As time passed, Forster's successors began to further expand the company's business scope, to other areas of sports development. At this time, the old Foster's grandson also joined the company, along with other family members, to continue to create more comfortable sports shoes for elite athletes, and focused on designing more lightweight sports shoes to improve athletes' performance. The founders of the old Foster's two other grandchildren, Joseph and Jeffrey, returned to the United Kingdom to join the company after their service. The vitality of the young generation immediately brought new changes to the company. They started from their own reality and combined with the development trend of the sports product industry, established a company that runs comprehensive sports products, and focused on the football shoe business. This was a great boon to football that was thriving at the time. In 1958, RBK (Reebok) was formally established, inspired by the exceptionally fast running African antelope in animals. In 1979, an outdoor sports product distributor named Paul Fireman discovered RBK at the International Trade Show. RBK's unique European style immediately attracted the business-savvy businessman. He immediately began negotiating and securing RLK's distribution licenses in North America. Soon, his sincerity impressed the Foster family and also made Foster family see great potential to enter the North American market. In the same year, they launched three RBK-branded running shoes in the United States, and their final priced sports shoes at $60 were the most expensive running shoes on the market at the time. Afterwards, RBK launched the world's first pair of women's rhythm shoes called Freestyle, designed specifically for the most popular emerging sports aerobics at that time. The rhythm shoes designed with leather uppers and popular elements immediately became the best-selling sport shoes at that time. Many people even chose this shoe to work and live on weekdays. This undoubtedly caused a sensation in the fitness field and led to the development of footwear products with bodybuilding and leisure as their appeal. RBK has thus set off three major trends in the transformation of the sportswear industry, resulting in the popularity of aerobics, women's sports, and casual casual shoes. Stars gather With the smooth development of the US market, RBK first publicly offered shares in 1985 and listed on the New York Stock Exchange. RBK began to become a household name, and with the continued expansion of corporate capital, RBK Corporation has succeeded in becoming one of the few transnational corporations that have been operating with sports products. By the end of the 1980s, RBK began to expand its overseas markets with great fanfare. Consumers can buy RBK products in more than 170 countries and regions, and this number is rising rapidly. In 1987, RBK was a truly global sneaker brand No.1, both from product development and sales data. In order to accelerate the development and exchange of the brand in the global field, RBK has become the insurance sponsor of the International Human Rights Tour Organization and signed the annual human rights rewards plan, which aims to reward young people who have contributed to the cause of human rights. The comfort, protection, high-tech quality and many styles of RBK sports shoes are also favored by sports enthusiasts from various countries. The uniqueness of RBK has attracted more and more top athletes and sports teams to join, such as Shaquille O'Neal and the tennis wizard Zhang Depei. They were all loyal fans of RBK. Now, in addition to Yao Ming, Iverson and other world's top basketball players, RBK's top Henry such a green hero. Although in 2005, RBK became a subsidiary of the veteran adidas, it did not fall into the doldrums. The rise of more and more excellent shoes has made RBK, a brand that has gone through more than one hundred years, to show its vitality. Today, RBK is undoubtedly one of the top three when people think of various sports product brands. Centennial Technology Back in the old Foster era, RBK, a sports shoe company known for its stringent manufacturing steps, has discovered the impact of innovation and technological breakthroughs on sports shoes and human sports. For more than a hundred years, RBK has always taken this as the foundation of the brand. There are many worth remembering technologies in its camp, which sometimes seem obscure and sometimes seem maverick and out of the ordinary. In any case, these RBK R&D successful technologies occupy an important position in today's highly competitive sports shoes world. In 1937, Forster proposed the revolutionary idea of ​​disposable running shoes. The sole was made of extremely light rubber and could be thrown away after use. Therefore, in the competition, the athlete must prepare 3 pairs of sports shoes, a pair of preliminaries, a pair of semi-finals and a pair of finals. However, the weight-reduced running shoes are of great help to track and field athletes and they can play a better level in the competition. Until today, athletes who participate in the Tian Jing competition will also wear shoes with this sole, so they have to prepare at least 3 pairs of running shoes for each game. In the late twentieth century, RBK launched many sports shoe technologies that have a huge impact on mass sports. For example, in 1989, Pump Technology and ERS Energy Feedback System were introduced. In the 1990s, there were also Hexalite honeycomb cushions. The creation of mid-low cushioning technologies such as DMX cushioning airbags, and the development and application of new materials such as 3D lightweight soles and carbon fiber. It can be said that each of these technologies is a great asset that RBK has brought to its users in the development and manufacturing of sports shoes.
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