China board trading network news:

Home improvement is far from the simple decoration of houses in the 80s. Home improvement companies in the Internet era are exploring the industry more deeply. In a series of issues such as supply-side reforms, real estate market impact, consumer market upgrades, policies, etc., the era of home improvement is becoming increasingly obvious. The emphasis on consumers and the pursuit of personalization are also increasingly reflected in the home improvement market!

The so-called post-decoration is relative to the "pre-renovation", the first decoration of non-first-home residential decoration consumption, the renovation of old residential or local decoration of the main consumption is the post-decoration. The advent of home-improvement era is an important manifestation of packaging companies' compliance with the times.

The Change of Home Improvement after the Change

As the upstream industry of the home industry, the real estate market fluctuations and policy adjustment will undoubtedly affect the home improvement market. Last year, Magic Capital successively promulgated the "Shanghai-Nine Chapters" and the most stringent control policies in history, stating clearly that since November 29, 2016, when a resident family purchases the first housing application for a commercial loan, the down payment ratio shall not be less than 35%. In the case of households that have one housing unit in this Municipality, or have no housing in this Municipality but have housing loan records, they apply for commercial loans. If they purchase ordinary self-contained housing, the ratio of down payment shall not be less than 50%; if non-ordinary housing is purchased, The first payment is not less than 70%...

Policy adjustment

The face of such severe regulation and control, can only say that buying a house is difficult, difficult to go to the sky! Under high pressure, many home buyers from the new housing investment in second-hand housing or old home renovation, and this part of the increase in consumer groups will undoubtedly make the old house renovation Increased market share.

In addition, the introduction of the policy of hardcover housing will also drive the development of the home improvement market. The Zhejiang Provincial Government issued the "Implementation Opinions on Promoting the Development of Green Buildings and Industrialization of Buildings", specifying that from October 1st, 2016, the new towns in the central districts of cities and counties in Zhejiang Province should be transferred or allocated, and all the renovations and finished products should be implemented. Delivered to encourage residential buildings under construction to actively implement full renovation.

After Zhejiang, Shanghai’s “Notice on Further Strengthening the Management of the Construction of Newly-built Completed Homes in Shanghai” stated that starting from January 1, 2017, new commercial housing in urban areas within the Outer Ring Road should be 100% fully renovated, with the exception of Fengxian District, Jinshan District, Chongming District, other areas should reach 50%. In addition, housing companies such as Evergrande and Vanke are also pushing hard-to-finish houses, and the number of rough houses will decrease in the future. For traditional home improvement companies, no change is a matter of life and death, which also causes the transformation of old houses or the renovation of old houses. There is more development potential.

Advantages can't beat the trend But homeopathic development is king

Huang Yaohuang, a distinguished expert from the Training Academy of the China International Electronic Commerce Center of the Ministry of Commerce and a visiting professor at Peking University, once put forward such a viewpoint in the interview: The advantages cannot beat the trend, and in 2017, the opportunity of the entire mobile Internet and the scene of the Internet came and the opportunity was grasped. Get opportunities. Here again, this view applies.

Homeopathy development

The whole environment of home improvement is changing. This is an opportunity as well as a challenge. For packaging companies, how to follow the trend is the question that must be considered. As mentioned in the previous article, the home improvement is not new. Previously, Dorothy's new service, Tmall's home improvement, etc. had old house renovation services.

The company's development momentum, which focuses on building refurbished old houses and refurbishing second-hand houses, is also very good. The ever-changing space for the renovation and decoration of the old homes received a pre-a round of financing of 20 million yuan last year, and will continue to invest in R&D, branding, and urban expansion of old homes; Established service networks in 200 cities across the country, covering more than 2,000 areas, and proposed renovation packages for toilets, kitchens, and children's rooms.

For building materials companies, they also have corresponding strategies. Wang Micheng, president of Hongyan Electric, expressed his optimism for the home improvement market. In the face of future consumption upgrades, Hongyan will also consider the cooperation of the second renovation. The future partners of Hongyan Electronics will include home improvement companies and sophisticated high-end real estate developers.

“Living” is an indispensable part of ordinary people’s daily life. Home improvement is an essential part of living better and more comfortable. The policy change is also good, the market is changing well, and the only constant is to handle the decoration for the consumers. All kinds of problems arise, and better and more convenient services for consumers!

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