With the popularity of handheld consumption, WeChat payment has become the hottest keyword in e-commerce. As several brands began to set up WeChat shops to test water and WeChat payments, e-commerce in the wallpaper industry entered a micro era. Will it repeat the scene of the home brand's large presence in Tmall? In response, many companies have expressed that they are more enthusiastic about WeChat marketing and building a friend-like relationship with consumers via WeChat, which can help companies to stabilize and seize market share.

Wechat payment is still to be nurtured

Whether it was the time of stationing in the Tmall or the opening of WeChat payment, due to the semi-finished products and durability of the products, the e-commerce of the furniture and building materials industry seems to be slow. After the appearance of WeChat payment, many wallpaper companies are still hesitating to wait and see. After many first-line brands have tried “head soup”, will more wallpaper companies follow up on the WeChat payment?

Industry analysts pointed out that in the WeChat era, for merchants accessing WeChat payment, the significance of WeChat payment is not only the closed loop of online shopping and offline shopping. It is also because it integrates with WeChat, the largest social account system, to help companies advance with the times, and to secure and seize market share.

Industry generally sees promising micromarketing

Compared with the opening of Wechat stores, more wallpaper companies are keen on WeChat marketing.

WeChat marketing is characterized by its low cost, fast response, and high accuracy, which is very suitable for the current sluggish demand for furniture and building materials marketing. WeChat customers do not have direct access to resources. Instead, we use WeChat to provide customers with a one-to-one communication method to understand our products and services. When they purchase wallpaper products, you can do their home consulting. When they encounter problems, you can help answer them. You are not unilaterally talking to consumers, but talking to them. The nature of Weibo is reading. The nature of WeChat is communication. WeChat is not only a platform for information release, but also a consumer. The "communication" platform can only achieve results in "micro-marketing" only if both parties interact effectively.

Experts believe that compared to traditional marketing methods, the biggest benefit of WeChat is that it collects the customer's fragmentation time. When the customer is idle, they can check the dynamic information posted on WeChat. Both the merchant and the potential customer are relaxed and pass on it. Valuable information is more humane and more compatible than the old-fashioned distribution leaflets, mass-messaging text messages, and telemarketing forms for home building materials promotion; it has a fitting young consumer group, conforms to the rhythm of the times, has a high rate of concern, and has a fast dissemination speed and attention rate. Higher advantages, thereby increasing the breadth of corporate promotional information dissemination.

There are also insiders pointed out that WeChat fast marketing does have the characteristics of low-cost dissemination of promotional information, but in the practical process of wallpaper companies, do not use WeChat as a pure advertising transmitter, but evolved into a customer management tool to maintain and operate customers "friends "Circle" can really use and play many advantages of WeChat.