Since the first intelligent building in the United States in 1984, the smart home industry has been developing globally for 30 years. After decades of technological changes and market ups and downs, with the frequent efforts of domestic Internet, operators, home appliances, hardware and other manufacturers, smart homes have grown into integrated smart appliances, home entertainment, home control, energy intelligence, smart medical care. The comprehensive industry of intelligent security and distance education in all major fields is about to usher in the next market blue ocean.

The data shows that although China is currently in the initial stage of the development of smart home industry, the scale of large industry has not yet formed, but the growth rate has obviously reached 30.42%. In the next two years, with the rapid development of strategic industries such as the Internet of Things and cloud computing, with the help of the country's vigorous construction of smart cities and smart buildings, China's smart home industry will maintain a high growth trend. It is estimated that the industry scale will reach 124 billion in 2015. Yuan, the growth rate reached 35.82%.

In the face of such a promising blue ocean market, the construction of a healthy and sustainable eco-industrial chain of smart home industries is particularly important. In general, the smart home industry chain can be roughly divided into three parts: single product, smart home system, industrial chain source and platform. Its industrial chain form can be very rich, Internet, hardware, software, communication, cultural industry, decoration, The real estate industry can cooperate across borders to form a collaborative industrial ecosystem and jointly enhance the core competitiveness of the industry chain.

In recent years, the deep cross-border integration of the domestic smart home industry has emerged. Ibizi, Ali and other IT Internet companies have joined the traditional color TV manufacturers to enter the TV industry. Google and 360 are also interested in acquiring hardware manufacturers to join the family security smart camera. The market transformation has catalyzed the gradual formation of the smart home ecosystem chain of “hardware + platform + cloud + content” with deep interaction, and the service operators in the upstream of the industry chain will become important interest sharers in the industry chain in the next few years.

This is a challenge for operators and a new opportunity for layout in the smart home sector. In the face of this opportunity, operators who have the inherent advantages of broadband and mobile Internet have become more and more prominent in the layout of today's smart home industry chain. Recently, China Telecom has borrowed a comprehensive solution for home information services. With the launch, joint TV manufacturers, chip manufacturers, terminal manufacturers, channel vendors and application providers have jointly launched the Smart Home Industry Alliance to further aggregate the smart home industry chain. In the future, we can not only form a virtuous cycle of academic interaction and technology sharing through industry alliances, but also strengthen the collaborative innovation of the upstream and downstream of the industrial chain through industry alliances, continuously establish technical standards and industry standards, and form a strong smart home industry cluster and new industries. growth point. The "and family" business of China Mobile's layout, while serving users, also opens up various basic capabilities for partners. China Unicom has tried to launch the “Smart War” business through industry cooperation, integrating OTT video, application mall, “control with heart” software, home cloud, high-definition video calling and many other applications. These are the smart home system platforms built by the smart family's perfect industrial chain, and also the new interpretation of the benign development of the Hui family's industrial chain cross-border cooperation in the operator layout competition.

Since the development of the smart home industry, operators have been involved for many years. Although the obstacles are still there, the timing is ripe. With the deepening of the social informatization process and the increasing demand for information, the network has become indispensable in people's daily lives. As the key to the realization of smart homes, materialization and interconnection must be supported by high-speed and high-quality networks, which is the basis for operators to serve users. There is reason to believe that telecom operators will be involved in smart home applications in the next few years and will play an active role in promoting the entire industry.

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