The photovoltaic industry is looking forward to a hundred flowers
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It is reported that the access conditions require companies to invest a portion of their funds each year to invest in technology research and development and process improvement. In terms of component quality assurance, the access conditions have been clearly defined and unified. At the same time, financial institutions are not allowed to provide loans and other forms of credit support to enterprises that fail to meet the requirements of the access conditions. Exports of products are not allowed to enjoy preferential policies such as export tax rebates, and they may not enjoy relevant subsidies for domestic applications.
On the scale of the company, access conditions are also required. An expert who participated in the meeting told reporters that although the revised "access conditions" have changed the industry scale and shipments, he is worried that after the rigid regulations, SMEs will meet the standard requirements and set off again. foam.
Big but not good giants
In recent years, the surplus of the photovoltaic industry is well known. According to the public data of the US investment institution MaximGroup in August 2012, China's 10 largest photovoltaic companies (debt accumulation has reached 17.5 billion US dollars, about 11 billion yuan. The entire photovoltaic industry debt ratio has passed 70%. China's top 10 The combined capacity of PV module companies exceeds 15GW, accounting for more than 40% of the entire Chinese component companies. In 2012, although the shipments of China's first-line component companies still maintained a certain growth, the enterprises are still in a state of huge losses. On the other hand, some small and medium-sized enterprises are unique in their respective fields through innovative products, innovative models and innovative services, and they have created a blue ocean.
Small and medium-sized photovoltaic enterprises call:
Technology does not equal scale
Hangzhou Zheda Sunni Energy Technology Co., Ltd. was established in 2011. It is a joint-stock enterprise of Zhejiang University. It relies on Zhejiang University resources for R&D. It has independent R&D teams in battery chips, components and inverter products. In 2012, in the case of the general decline in the export volume and profit of PV companies, the Hangzhou Customs data sheet showed that the performance of “Zhejiang Suni†company continued to rise. To this end, the leaders of all levels of government went to Sonny to investigate and look for Sonny's profit.
“Battery chip and component technology are not based on scale.†Li Xinfu, general manager of Zhejiang University’s Sonny, told the reporter of Century New Energy Network: “Zhejiang’s Sonny has actively explored emerging markets this year and has established BIPV R&D centers and inverter R&D centers. The component testing center has achieved certain results in many aspects. Even so, Li Xinfu admits that according to the requirements of the access system, Sonny’s historical shipments still fall short of requirements. "I suggest that the market should be used as a mechanism to let the market decide who should be eliminated." Li Xinfu said.
Photovoltaic off-grid subdivision products, profit model
When the European market is sluggish, countries' PV subsidies are repeatedly lowered, and PV products are sold at low prices in European customs and markets, Sorrel seems to have nothing to do with it. General Manager Jin Yizheng has a busy business and frequent business trips. The off-grid small system business of Sola Company has developed rapidly in recent years, and has been sold in domestic markets including Qinghai and foreign markets including Africa and Central Asia. The amount is rising.
We are doing Minsheng solar products, because they are just a lot of profit, such as off-grid small systems, solar chargers, solar TVs, solar home appliances, etc., used in remote, non-electric areas. In 2012, the total sales volume exceeded 20MW, which is in the forefront of the field of photovoltaic components. Mr. Jin, who is over 50 years old, said that we are selling more than just a commodity, but a bright light. Solar energy has become a bright light for children in areas without electricity.
Tianyu Solar Energy Market is still dominant
Tianyu Solar is the first PV company in the country to obtain overseas certification of amorphous film components. As the price of crystalline silicon photovoltaic products declines, the advantages of thin film modules in large power plant projects are no longer available. Tianyu Company has changed its thinking in a timely manner. At present, it provides building components and curtain wall components to the domestic and overseas markets. It also develops high-end solar mobile power, photovoltaic bus booths and other civilian products, and accumulates and gradually forms itself in a new field. Technology and market advantages. Jin Guoqing, general manager of Tianyu Solar Energy, told the reporter of Century New Energy Network that the market demand is still dominated by the company, and enterprises cannot rely on government loans and subsidies to survive.
The characteristic road of Heda photovoltaic ceramic tile
Heda may be the most famous "small component" enterprise in the country. In recent years, Chairman Hou Shengyue has applied the photovoltaic industry to cross-disciplinary applications, such as the combination with the cultural industry and the integration with the new rural construction. The patented product “Heda Ceramic Tile†has made the company a distinctive innovative enterprise and won the National Energy Science and Technology Progress Award in 2011. At present, Heda has gradually built sales networks in many overseas markets such as Japan, the United Kingdom, and Northern Europe, as well as many provinces in China. Photovoltaic products enter the community, enter the countryside, and enter the streets. The company is not in the Golden Sun or the distributed park. The project competes with the counterparts for state subsidies, but takes the road of photovoltaic building integration and promotes its products to civilian applications.
Looking forward to the photovoltaic industry should be blooming
Promote the healthy development of the characteristics of SMEs
Zhao Yonghong, secretary general of the Zhejiang Provincial Photovoltaic Industry Technology Innovation Strategy Alliance and secretary general of the Hangzhou Solar Photovoltaic Industry Association, said: "The development of the photovoltaic industry to this day, the blind pursuit of production has led to chaotic and disorderly industries. Enterprises must be healthy and sustainable. Need to be close to the market demand, we emphasize the blooming of the photovoltaic industry, emphasizing the development of differentiated features in market segments and subdivided products, emphasizing “supporting and abandoning weak†rather than “supporting big and abandoning smallâ€, emphasizing the gradual increase of corporate profits. Level, this is much more important than digesting capacity, and only in this way can we guide the industry to develop in a healthy and orderly manner."
The shuffling and integration in the industry downturn is indeed inevitable. However, those companies that lack the homogenous competition and lack of products and market advantages will be eliminated. The enterprises with large capacity will have better competitive advantages. In fact, large-scale photovoltaics Due to the pressure of digestion and production capacity, enterprises often do not involve many types of photovoltaic business, such as small country small market, civil small system, off-grid small system, small building system and so on.
There are many small and medium-sized enterprises in Zhejiang Province. At present, a number of innovative enterprises with “swords and slanting fronts†have emerged in the province. These enterprises are diligently researching and actively exploring the market in subdivided products and market segments, and they are disorderly from low prices. Get rid of the competition and develop rapidly and healthily in new business.
On December 19, 2012, Premier Wen Jiabao of the State Council presided over the State Council executive meeting to study and determine the policy measures to promote the healthy development of the photovoltaic industry. He clearly stated that the market mechanism should be fully utilized to reduce government intervention and prohibit local protection. Improve the electricity price pricing mechanism and the subsidy effect assessment mechanism to improve the policy effect. Give play to the role of industry organization, strengthen industry self-discipline, and guide the healthy development of the industry. The meeting requested all relevant departments to make efforts to formulate and improve supporting policies to ensure that implementation is in place.