As the general manager of the hardware and electromechanical professional market in North China, Tianjin Xinnanma Road Hardware City General Manager, since 2006, Lv Yongjia has consolidated more than 5,000 well-known hardware sales brands in North China through five years of efforts, creating an annual super 100 Billion market sales have created an important platform for China's hardware retail. Lv Yongjia believes that in recent years, the economic situation in China's manufacturing industry, changes in the external environment, and the operation of traditional professional markets have yet to respond to this change with new perspectives and new ways of thinking and methods.

The current external environment mainly includes the following two situations:

External market environment. The global economy is still under the shadow of the financial crisis. The major economies in the United States, Europe, and Japan are facing economic recession. How to get rid of the economic downturn as soon as possible? For governments in all countries, strengthen manufacturing industries and increase investment in foreign investment , Inward expansion of consumption has become the main means. During this period of time, the U.S. trade arbitration of various types of products in China has demonstrated this problem. Therefore, China's manufacturing exports will face long-term pressure.

Global currency environment. The U.S. dollar is the global reserve currency. In order to get rid of the huge debt crisis, the U.S. will adopt a weak U.S. dollar policy for a long period of time. The pressure of long-term appreciation of the U.S. dollar will continue to exist, and this will affect U.S. manufacturing exports that are at a meager profit. Pressure.

From the above two aspects, we can see that there are only two ways out of the future of China's manufacturing industry, including increasing independent technological innovation, building brands, opening the international market with technology and brands, and working hard to open the domestic market. Technological innovation and brand creation require a long-term process. The domestic market is within easy reach and is relatively easy to break through.

In view of the current external environment, the main distribution platform for the circulation of China's hardware industry products is how to improve the hardware specialty market with Chinese characteristics. Take Xin Nan Ma Road Hardware City as an example, Xin Nan Ma Lu Hardware City, as the largest hardware professional market in the north, has more than 4,000 hardware and electrical machinery distributors, and the annual market sales reached more than 120 billion yuan. The products can radiate Beijing, Inner Mongolia and Hebei. In Shanxi, Liaoning, and other places, the hardware distribution of New South Road Hardware City accounted for more than 50% of the hardware distribution volume of Bohai Rim. Therefore, I believe that in the next 20 years, the traditional hardware and electronic machinery professional market will still occupy a core position in China's hardware distribution field. As a builder and operator of the hardware professional market, we should fully recognize this point. All we need to do is to continuously enrich and innovate the connotation and model of the hardware market in line with the economic development of the times so as to make it more consistent with the future development. In the future, the Chinese hardware and electronic machinery market will focus on the following innovations:

Provide a platform for new sales models. At the Shanghai Hardware Show in March, there emerged a new type of distributors. They focused on one-stop product distribution, operated on the national chain, had a unified logistics distribution and after-sales service, and capitalized on capital. Rod, is starting a new hardware trade competition. Although this is only a beginning, it also represents a trend. The new model focuses more on platforms, systems, and services. I think this is the main change in China's hardware distribution in the next 20 years. This will also be an upcoming competition for traditional hardware traders. As a market operator, we should provide suitable platforms for such business enterprises to enrich market products and services and achieve market upgrading.

Develop e-commerce. In the field of e-commerce, the driving force for such innovation is even more robust. If traditional traders still remain on the old topic of whether e-commerce is suitable for distribution and sales of hardware, waiting will only be eliminated. As a business, there is no strength or ability to develop a huge e-commerce platform. This is what operators need to do. New Nanma Road Hardware City has been investing in the construction of e-commerce websites for three years, with an investment of more than RMB 10 million. Today, it has made small breakthroughs in this area. A large number of hardware dealers have begun to accept the use of the hardware network developed by Xin Nan Ma Road Hardware City to conduct business. , and effectively improve their sales performance. I think the trend of the hardware market in the future is "big website, small entity," and the mouse is a little more. Financing is no longer an illusion.

Create new development models. The development and construction of the traditional hardware and electronic machinery market is dominated by the real estate development model, and a simple cooperation relationship with the trader is formed through the sales and lease of shops. This kind of way for developers, the financial pressure is small, easy to operate, but the drawback is that it can not better attract the entry of brand resources. There are many new development models. In terms of taking the new Nanma Road Hardware City, one of the things to do is to take out more than 20,000 square meters of stores, establish a hardware brand exhibition hall, and provide a platform for brand products at zero cost. By the company's unified organization of personnel for the management and management of the store, the image is unified, the service is unified, and after sales are achieved, the business and the company achieve a win-win through profit sharing. For the company, the original rental income was achieved through product sales, but the effect is to gather good brands and create a platform for the brand, thus breaking the shortcomings of lack of brand in the professional market.