In China's fast-growing home industry, man-made stone, as a new type of material, is increasingly used throughout the industry, in addition to being an accessory product for the cabinet industry. As a result, man-made stone companies have been given unprecedented opportunities to develop rapidly.

Global price increases, the *** exchange rate against the US dollar hit record highs, the entry of foreign brands, the low outlook of the property market stock market, etc., also make the artificial stone industry in a difficult period of development, is facing a key "turning point." At present, China's artificial stone industry is in a good opportunity to fight brands, lack of brand companies, and establish a number of strong brand companies is essential to the development of artificial stone industry. How to grasp the challenges and opportunities facing the current artificial stone industry, open up overseas markets and increase the domestic market share is the key.

Experts said that man-made stone is an important application field of unsaturated polyester resins, and the above trends require the wisdom and thinking of every industry person. Some companies that used to set up brands and establish sales channels in the past for overseas markets have found that it is unrealistic to find talents. The differences in sales models at home and abroad make it difficult for them to flex their muscles in the country. The road to cooperation will become inevitable.

With the international crude oil prices hitting new highs, the domestic prices of unsaturated polyester resins have also been rising. The artificial stone industries represented by DuPont, Italy, and South Korea’s Samsung and a group of well-known domestic manufacturers have started to increase prices. Judging from the trend of international crude oil prices, the pressure of price increases in the short term will continue to be strong. Rising prices and low prices will inevitably lead to increased competition. Due to the fact that domestic artificial stone companies generally have low capital, narrow product sales, limited brand influence, low consumer loyalty, and are extremely sensitive to price increases. Loss of price advantage.

Small artificial stone companies face mergers and the fate of acquisitions will be inevitable in the future. The cabinet countertop is one of the largest sources of consumption for artificial stone products. Man-made stone prices will inevitably bring operating pressure to cabinet companies, and the cabinet industry will obtain raw material supply from the table through designated suppliers. In general, the relationship between cabinet companies and suppliers is solid and not easy to replace. However, in the case of rising prices, cabinet companies must find new material channels to reduce costs and negotiate with original suppliers.

Whether it is in the internal environment or in external demand, the artificial stone industry's reshuffle period is maturing and bursting, and the large-scale merger wave is imperative. For powerful artificial stone companies, through the acquisition of small brands can quickly increase production in a short period of time, to achieve a low marginal cost effect, so as to achieve the purpose of reducing costs and improving product competitiveness. Through acquisition activities, customers, sales channels, talents and other resources can be obtained, thereby increasing their market share and competitiveness. Proper and correct business practices such as mergers and acquisitions provide opportunities for many companies to grow rapidly, and build strong brands. Provides fertile soil.

According to experts, the overseas road for artificial stone companies is facing a setback. The obstruction of overseas roads forced export companies to relocate their sales focus back to the domestic market. The addition of overseas legions made the competition in the fiercely competitive domestic market even more intense. Due to the main attack on overseas markets for many years and the long period of time away from the domestic market, the lack of understanding of the sales environment in the domestic market and the intensification of competition in the domestic market have caused the transformation of export-oriented enterprises to be in an awkward position. How to quickly open the domestic market sales has become a reality that export-oriented companies must face in returning to the domestic market.