Another home improvement giant in Chongqing is on the road

Internet home improvement has become a street mouse! Run one by one!

When it comes to Internet home improvement, there are many opinions. In the past, the general impression of Internet home improvement is that the decoration price is relatively low, the procedure is not cumbersome, the project is transparent, and the progress of the project can be followed at any time. Therefore, it is also favored by consumers. After experiencing a savage growth stage, Internet home improvement gradually showed fatigue.


Especially in 2018, the Internet home improvement industry experienced a major storm, and news about running and failures continued, which also involved the more well-known platforms such as No. 1 home network, I love my home network, and consumers ’ There are more and more doubts.



◆ Continuous storms Chongqing, the world and thunder   ◆


There is a hidden mystery behind the seemingly peaceful Internet home improvement in 2018. A recent news said: "Chongqing Tiandi and thunder, involving more than 900 households, a large number of owners are defending their rights."


The incident involved a number of issues, some of which were poorly decorated, and some were delayed due to the payment of payment ... Now the relevant person in charge cannot be contacted. According to incomplete statistics, there are more than 900 registered owners and the amount is up to one 100 million, the owners are defending rights everywhere.




It is reported that Tiandi and the company are good at advertising and marketing, and use low prices to attract consumers' attention. Many consumers said that they learned about Tiandi and through TV stations and bus TV.



As a national chain of home improvement companies, Tiandi has repeatedly complained from owners in the past two years. Apart from Chongqing, Tiandi and Suzhou, Wenzhou and other places are also facing the same situation, and a large number of owners and partners have suffered losses. From the rapid expansion in the short term to the continuing scandals today, Tiandi and may reflect many problems in the current Internet home improvement industry.


◆ Difficulties can the giant turn around   ◆


Nowadays, the Internet home improvement industry is standing at a "crossroads" to welcome new changes. As the overlord of the Internet home improvement industry, Tubatu is particularly difficult to go public. Since last year, Tubatu started going to Hong Kong for listing. Subsequently, due to various problems such as business non-compliance and funding gaps, the IPO application was cancelled and the listing was stranded. Look at another giant, Qijia.com, although it successfully went public, but it has also suffered from the fall in market value.


Throughout the entire industry, many people lamented that the scenery is no longer and that unprecedented changes are taking place. The traditional simple addition model of "home improvement + Internet" is no longer applicable in the current environment. The head Internet home improvement company still has many difficulties in development, and the Internet home improvement company in the middle and lower reaches is experiencing a winter.




There is a certain bubble in Internet home improvement , but in fact it is not so pessimistic. With the development of the times, the evolution of the home improvement industry is an inevitable trend. The powerful Qijia.com has the ability to reverse the situation, and the frustrated Tuba rabbit still has hope. The important thing is how to find the right direction to lead the long-term.


◆ Long way to go What is the future of Internet home improvement   ◆


At present, the Internet home improvement industry still pays attention to low-cost blogs, and the quality of decoration and other later projects cannot keep up with the pace of development. Eventually, the problems are obvious, leading to frequent failures and running roads. At present, it can be said that the "shuffle period" of the home improvement industry is also a "new turning point". The future of the Internet home improvement industry seems to have not yet found a very clear direction.




With the development of the times, consumers are no longer concerned about low price and other gimmicks, but services that can truly solve practical problems. For them, what they value more is the substantive changes in life that home improvement brings to users. Experience. In the future, Internet home furnishing should truly return to home furnishing and trace consumer demand, further enrich internal elements, integrate modern technology, and enhance the competitiveness of all links.

  


As more entrants get involved in the home improvement industry, those companies that only rely on intermediaries to make money will eventually be eliminated, and a group of companies that can truly bring value to consumers and the industry will go further, a diversified The home improvement environment is coming soon.


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