The security industry has ushered in unprecedented attention during the peak construction period. On July 2nd, hundreds of institutional researchers participated in the “Security Investment Strategy Conference” in Shenzhen. The experts said that the security industry will enter the construction peak from this year, the industry will usher in a boom, and video surveillance is the security industry chain in the largest output value, the industry's fastest growing security subdivision. Anjubao and other listed companies attended the strategy meeting and exchanged views with institutional analysts.

According to a report in the Shanghai Daily, at the meeting, Professor Qi Haiming, an expert from the Guangdong Provincial Security Association, gave an overall introduction to the industry. He said: “In terms of the security industry, 2012 was actually the industry's trough, and it began to enter the construction peak gradually in 2013.” According to the introduction, from the perspective of the environment, the demand for security is gradually increasing. The emergencies in various places have proved that stability is overriding, indicating that the prosperity of investment in security is sustainable. International experience also shows that security investment has a high correlation with GDP, but China has a larger proportion of investment. As far as the endogenous demand of the industry is concerned, the fundamental driving factor lies in the urbanization and many contradictions, and the demand for the security industry has increased.

Qiu Haiming said: “Subject to political and financial constraints, the BT model has gradually become mainstream. With the help of the BT model, the individual scale of the Ping An City project will be significantly expanded.” From this perspective, the main investment entity is the local government. Government customer resources are the foundation, especially in the key areas of Safe City, and for companies, there are plenty of cash and strong financing capabilities are necessary conditions.

China’s security industry continues to rise as an important destination for the country’s new requirements for expanding domestic demand, starting investment, and promoting industrial upgrading and transformation. Smart cities are the ultimate goal of urban development in the future, and the space for development has expanded to include communications, transportation, and infrastructure. , security and other fields. As a result, Shanxi Securities recently released a research report, for the first time, it is optimistic about the security industry, and said that its industry market is huge, and the industry will continue its high growth. The main points are as follows:

The downstream applications of the industry are vast. At present, China's security market is still in the government-led, industry-driven, civilian market has not yet started. The government-led safe city will be the most important development engine in the security industry. Secondly, the application of security in various specific industries is also a powerful force for the development of the industry. Finally, the civilian market that has not yet been launched on a large scale has a very broad downstream application.

The main growth space of the security industry in the future still comes from safe cities, industry extensions, and civil use. With the start of government projects in various regions, Safe City still occupies a dominant position. In terms of industrial applications, the trend has been presented from the key areas to the social economic fields. In the civilian market, China’s security market has not yet been launched on a large scale and the potential space is huge.

In terms of related industrial policies, since the beginning of 2010, national and local “Twelfth Five-Year Plan” development plans have been issued one after another. Many cities regard the construction of smart cities as the key points for future development and have provided generous financial support. According to the forecast of the Ministry of Housing and Urban-Rural Development, the total scale of pilot investment in smart cities during the 12th Five-Year Plan period will reach 500 billion yuan.

Focusing on product differentiation, the internationalization of China's security industry is well known. Providing standardized products has always been the strength of Chinese manufacturers. However, the increasing homogeneity of domestic security products is an undeniable reality. For manufacturers who can only provide standardized products without added value, it is inevitable that they will fall into the circle of price negotiations with international buyers. In addition, distribution agents serve as an important bridge between manufacturers and end-users. Some first- and second-tier distributors also face difficulties in their survival. How can manufacturers help them expand into more markets?

Therefore, there are two issues that domestic manufacturers need to pay attention to in expanding overseas markets: First, at the product level, besides providing standardized products, manufacturers should design products in the direction of application, and at the same time improve product quality and after-sales service. This means that When faced with a dazzling array of product lines, manufacturers find the market and do a good job of optimizing the configuration. Manufacturers should start from the needs of various application segments, such as rail, airports, power, high-speed rail security, schools, urban monitoring, road traffic monitoring, large-scale stadiums, financial security, and prisons, and find application points in various markets so that The products developed by ourselves are more characteristic and attractive. Second, while entering the emerging market, it should not fall into the price war. The manufacturer must stand in the dealer's position and use it as a partner to provide distributors with more value-added products than mere buyers.