"Survival or destruction? This is a problem." This is Hamlet's classic line, but it is also applicable to the current domestic furniture industry, and Beijing is no exception. Some people use the "mountain rain to wind up the building" to describe the current furniture industry. Under the strict control of the national wheel market, real estate in second-tier cities continues to be weak. As a downstream industry of real estate, sales of furniture companies have declined frequently. Wen Shiquan, chairman of Beijing Yifeng Furniture, said that this year, Yifeng Furniture's sales volume fell by 40% in the same period. Many furniture brands in Beijing also said that sales fell by more than 30% over the same period. The person in charge of Red Star also said that the market has entered the “light” season. Shuffle I reshuffle! The market has entered the shuffling period. Is it an alarmist, or is it really worthy of a name?

Li Yueshun, chairman of Beijing Yisi Mengsha Furniture, said that it is the name of the nails! No need to discuss! Li Yueshun said that the development of any industry will experience the stage of primary competition, disorderly competition, perfect competition and monopoly competition, furniture industry No exception. The current furniture market has already entered the transition from perfect competition to monopoly competition. The industry reshuffle has been determined like the sun is rising, and there is no need to ask any question marks. Survival or destruction? This is indeed a problem that is not a problem! It is not a problem to say that because of this multiple-choice question, no company is willing to choose the latter! There is always a strategy to deal with the problem.

Just like the "Northern drifting" trapped in the city of Beijing, which was "submerged" by a sudden heavy rain, standing on Beijing Street, where the waist is deep and the water surface continues to rise, it is better to walk with the suitcase and start with the hard luggage. "Backstroke"! You dare to "water in Kyoto", I dare to swim freely in the "backstroke" 1 day in front of Anmen, who is afraid of the same, when Chen Yun, chairman of Beijing Wowang Furniture, talks about how to survive this topic, it also appears Quite calm, he squeezed a piece of watermelon from the fruit bowl and said: "We have already prepared for a protracted war!" Then I bite off half a piece of melon. Said, very delicious!

Beijing's furniture companies, most of which stick to the market are domestic first- and second-tier cities. The state's regulation of the housing market has given them a heavy blow, but their hopes and confidence also originated from this. First of all, a series of regulation and control, such as property market restrictions, has hit the speculators. After rigid demand has the ability to buy a house, it will naturally buy furniture. In the long run, it is not all bad. Second, their strong-hearted needles come from more affordable housing. This year, Premier Wen Jiabao made a speech and made up his mind to unswervingly curb the demand for investment and speculative housing. He will build 36 million affordable housing units in the next five years! After smelling this business opportunity, many companies in Beijing quickly developed marketing related to this. The plan, in their view, is a huge and fertile soil. Third, the impact of this round of regulation on the third- and fourth-tier cities is almost minimal. It turned out that the emperor’s daughter did not marry. Now the third- and fourth-tier cities continue to grow their consumption power, like the temptation of fur and diamonds for the ladies. They can’t stand the “marriage”! And talk about this “married” problem. They are very interested! Chen Yun said that Wang Wang moved to a shop in Tangshan, selling nearly 4 million a year! It is beyond his expectations!

Rong Lin, the general manager of Ronglin Shijia, said that the coping strategies of Beijing furniture enterprises are: changing clothes according to climate and grasping opportunities in the crisis. Wen Shiquan, Chairman of Yifeng Furniture, said: "What we have always changed is to change and make timely adjustments according to market changes." He said that no industry will continue to develop at a high speed, and the furniture industry is the same. Shuffle is every industry. The necessary stage is inevitable

Wen Shiquan, who is the rotating director of the Beijing Furniture Brand Alliance, once said when the alliance was established: From competition to competition is an inevitable trend. In this domestic war of furniture, individual combat has become a distant matter. In this war, the most important thing is to find a comrade-in-arms who will live and die together with each other and fight side by side. He believes that in the future, 1+1>2 business rules will have a more obvious effect!

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