In recent years, the channels of China's home furnishing industry have undergone great changes. Not only are various new channel models (e-commerce, home living museums, commercial complexes, etc.) constantly appearing, but traditional home stores have also begun to undergo various forms of upgrading. For example, “developing the IKEA-style “life experience” experience consumption”, “refine the structure, precise positioning”, “furniture trade-in and group purchase”, “suburbanization development of stores”.

Among them, the most obvious channel change is the development of home e-commerce. In recent years, traditional furniture manufacturers and distributors have taken advantage of their respective advantages, or established a store with a third-party platform, or built an independent e-commerce online shopping portal. At the same time, home stores are seeing e-commerce. After the rapid development, they also touched the net and set up their own online shopping malls. For example, the brands such as Hongmei Mall and Ximengbao Online Mall, which were founded by Red Star Macalline Investment, became the new main body in the field of home e-commerce. The e-commerce operation modes of different enterprises are different, showing diverse development trends. But one thing is common, that is, one by one is trying to complete the online and offline cooperation.

The breakthrough and innovation in 2014 is to seek a multi-channel win-win situation for e-commerce platforms and physical dealers and stores.

GO Jiaju Network ( It is a well-known home sharing guide platform in China. It provides a large amount of home business opportunities for millions of brand furniture manufacturers, furniture companies and furniture dealers. Netizens and manufacturers communicate online through home forums to form a real interactive platform.

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