The overall downturn of the home appliance industry in the first half of the year has been continuously verified, and the market is not optimistic in the second half of the year. Under this background, whether there will be industry stimulus policies similar to those in the previous few years are concerned, but from the recent high-level economic situation seminar The signal may indicate that the new policy is unlikely. Industry analysts believe that the survival of the fittest in the home appliance industry will be further intensified, and market share will continue to be concentrated in leading companies.

Color TV enterprises are most affected

The day before yesterday, the National Bureau of Statistics released a series of economic data for the first half of the year. Among them, under the total retail sales of consumer goods, the total retail sales of household appliances and audio-visual equipment was 353.7 billion yuan, a year-on-year increase of 7.9%. In the first half of last year, the retail sales of these products reached 326.9 billion yuan, an increase of 15.3% year-on-year.

Statistics previously released by the Ministry of Industry and Information Technology show that the home audio-visual industry dominated by color TVs achieved sales value of 263.9 billion yuan, a year-on-year increase of 3.2% and a decrease of 11.3 percentage points from the same period last year.

Liu Buchen, an expert in the home appliance industry, believes that the performance of the home appliance industry in the first half of the year is basically in line with the expectations at the beginning of the year, and there has been no major decline or rise in the whole. , But not particularly ideal.

It is understood that after the national subsidy policy for the home appliance industry was withdrawn at the end of May last year, it had a greater impact on the entire domestic color TV enterprise. According to public data, in the first quarter of this year, the color TV business of five domestic color TV giants, such as TCL Group, Hisense Electric, Skyworth Group, Shenzhen Konka, and Sichuan Changhong , all experienced a decline. The TCL Group's interim results announcement recently released showed that LCD TV (including commercial displays) sales in the first half of the year were 7.87 million units, a slight decrease year-on-year.

In contrast, the performance of white power companies is more dazzling. Midea Group issued a pre-increasing announcement on the 14th that the net profit attributable to shareholders of listed companies in the first half of the year was 6.059 billion yuan to 6.686 billion yuan, an increase of 45% to 60% year-on-year. In the first quarter of this year, Gree Electric Appliances, Midea Group, Chunlan Co., Ltd., Qingdao Haier, etc. also had significant growth.

Agency forecast: TV sales may be negative growth for the first time in 30 years

From the perspective of the whole year, the home appliance industry is still not optimistic. Zhongyikang expects the home appliance market to grow by only 3.5% year-on-year in 2014. Aowei Consulting predicts that domestic TV sales this year will show the first negative growth in 30 years.

However, according to reports from People's Daily and China Government Network, Gree Group Chairman Dong Mingzhu recently said that Gree's situation is "relatively optimistic." He also stated bluntly that "the country's industrial policy support is not needed." "Enterprises should have been in the market. competition".

In the view of some industry insiders, this means that although the "mouth" of large-scale policies is tightening, the "micro-stimulation" of some links is still worth looking forward to.

 

 

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