Looking back at 2011, a series of eye-catching “strange phenomena” have emerged in the Chinese classical furniture market:

As long as you mention Chinese classical furniture, whether it is insiders or outsiders, the words will be called Nanmu!

The original production of mahogany furniture, white wood furniture industry leader, the original to do real estate business, stock ** or close attention to the magnitude of appreciation in the foreign exchange capital crocodile crocodile, have devoted themselves to the Phoebe market, and led to large and small furniture workshops have vacated The funds rushed towards the Nanmu area, setting off a wave of Phoebe's boom...

The territory of the Chinese classical furniture was filled with smoke. It was surrounded by golden blocks of wood. How do you look at the current development trend of Chinese classical furniture in the market puzzle of squandering for attractive eyes? What role does Phoebe play in it? What is the future direction of Chinese classical furniture? With these questions, the reporter interviewed Mr. Ma Zhiyong, the curator of the room Ya Nan Nan Jin Sinan Furniture Art Museum and a famous collector.

Chinese classical furniture has already reached the top of the Phoebe era. Reporter: Nanmu's big fever since 2011 has become an indisputable fact in the classical furniture industry. As a well-known person in the industry, how do you view this phenomenon in the research, design and manufacture of Phoebe Furniture?

Ma Zhiyong: “After the sunk boat sailed over thousands of trees, Wan Muchun was in front of the diseased tree.” Nanmu, as the “Emperor Wood” of the past, came to the fore and eventually jumped to the forefront of many people's attention. This is the inevitable development of Chinese classical furniture! In my opinion, the development of contemporary classical furniture can be roughly divided into three stages. The first stage is from the mid-1980s to 2000, and the classical furniture culture heated by Wang Shizhen and others has triggered the collector’s fever, and new antiques have emerged. The second phase of the furniture industry has seen a boom in the mahogany furniture industry. From the year 2000 to 2010, the mahogany furniture industry has reached a peak that can be achieved in a traditional industry. The signs are pear, red sandalwood and red rosewood. The traditional hardwood was heated and the price quickly appreciated by tens or even hundreds of times. The third stage began in early 2011. The grand opening of the room Ya Nan Nan Jin Sinan Furniture Art Museum and the prosperity of Jinsi Nanmu furniture symbolized the development of classical Chinese furniture. Enter an important turning point in history.

Reporter: Why do you say that the development of Chinese classical furniture has entered the Phoebe era?

Ma Zhiyong: Industry experts generally believe that now the development of classical furniture has entered a new stage - "Phoebe era", mainly in the following aspects: First, with a mature production process and mature products, has now been born like The company has a high reputation and reputation in the country. Second, in addition to some of the core brand companies such as Yanan Nan, there are a number of manufacturers and workshops that produce Phoebe furniture. Some of the well-known mahogany manufacturers who have stood at the position of the Redwood Group have also recently started to make furniture in the Ming and Nan, either. The Nanmu camp has shown a trend of rapid growth. Third, Nanmu has rapidly won a number of mature and stable high-end consumer groups after its debut. The pursuit of Phoebe is completely out of calm and rational thinking. This group of elite consumers has a strong influence and demonstration effect in the society, which is bound to trigger the upsurge in the consumption of Phoebe furniture.

Reporter: What do you think of the development of classical furniture in timber?

Ma Zhiyong: People always have the urge to seek new changes and pursue better, and they will never be satisfied with the status quo. With the development of the times, people will pursue the best materials throughout the world. Therefore, the high-end materials of Chinese classical furniture will continue to expand. In the next 10 or 20 years, with the rapid development of wood processing technology, more and more excellent materials will be discovered and excavated in China and the world, enriching the options of classical furniture materials. For example, the "national standard" of mahogany, people are constantly enriching and supplementing it, adding new and better materials for it.

Phoebe was popular in China all night and it was a necessary reporter for the development of classical furniture. Talking about Phoebe Furniture is the most fashionable topic at present, but when talking about Phoebe Furniture, people always feel that Phoebe has been obscure and how it has become popular all over China. Do you have this feeling too?

Ma Zhiyong: This is just the appearance seen by the general public and the average consumer. In their eyes, Phoebe seems to be "If the spring breeze comes overnight, thousands of trees will blossom." In actual fact, Phoebe has appeared in the development of classical furniture to the foreground, but in fact there is a thick and thick process. Take the case of Nan Yaxiang Jin Sinan furniture brand as an example, this is after two generations of accumulation, long exploration and practice, it only contributed to its "blockbuster." This kind of accumulation includes the accumulation of material and material, as well as the long accumulation of process technology and experience. This is a process of gradual progress and skill development. The final success is an inevitable result. Most people see only one of the tips of the iceberg. The only hard work involved is to get involved.

Reporter: According to your opinion, the popularity of Phoebe and the current popularity of China are in line with the logic of the development of things. Is there any speculation component?

Ma Zhiyong: Yes. Nanmu people love people because it is very beautiful as a kind of wood itself. The ancients said that "ears have to listen to the same sound, eyes have to have the same beauty," and beautiful things can evoke the same feelings of viewers. And this beauty of Nanmu is very much in line with the modern people's aesthetic feelings. After accustomed to the cold darkness of traditional hardwood, people need a warm color to save their eyes from aesthetic fatigue. Phoebe also has health benefits and is known as the only furniture available in the natural world that can be viewed, heard, rewarded, pharmacized, and can bring people endless visual and spiritual enjoyment.

As for the question, it is a plausible point that there is a great relationship between Nanmu's fever and hype. In fact, any speculation and propaganda without market fundamentals can only be ephemeral, and consumers and social elites cannot be fooled. The propaganda that we are doing today is nothing more than a proper and reasonable interpretation and interpretation based on Phoebe's buzzwords. The facts speak louder than words. I myself even believe that Phoebe has been dusty for a hundred years in modern times, and it has only been excavated and widely acknowledged until today. This is unfair to Phoebe. This is also a “defamation case” in the history of Chinese architectural furniture culture.

The mahogany industry has great hope! Phoebe won't press mahogany!

Reporter: Nanmu’s upsurge has caused dissent from some members of the community. Some people even put Phoebe and Hongmu on opposite sides. What do you think?

Ma Zhiyong: Phoebus growth marks the arrival of a new era of classical furniture! Some people do not understand this and have objections. This is normal. However, in the relationship between Phoebe and Hongmu, I think that in a long period of time, it will be a harmonious coexistence, there is no irrelevance or who overwhelms.

Reporter: Please talk about your basis for this?

Ma Zhiyong: First, in terms of quantity, Phoebe does not compete with Redwood. Redwood is large in quantity, and it is conservatively estimated that there are approximately 6 million Hongmu consumers in the country. This is a large number of high-end consumer groups. Compared with mahogany, the amount of Phoebe is small, but it is only a small amount, or a drop in the ocean. No matter how much money you enter, it is impossible to buy hundreds of old Nanmu at once. This is a basic fact. Phoebe enters the classical furniture market and does not have a decisive influence on the demand and sales of mahogany. Secondly, the price positioning of Phoebe Furniture, especially Jinsi Furniture, is not the same as that of Redwood. They do not conflict with each other. The price of Jinsi Nanmu furniture is ten times or even several times as much as that of ordinary mahogany furniture. Faced with a very different consumer group, there is no market for snatching mahogany furniture. This is similar to the cuisines of different street styles in Beijing. There are Cantonese food, Shandong cuisine, Sichuan cuisine, Hunan cuisine, and Beijing cuisine. They are inclusive and peaceful coexistence. They make an important contribution to the spread of our dietary culture. In the large family of furniture, Nanmu and Hongmu should also be harmoniously co-exist, and they will also maintain a long-term relationship of mutual coexistence and common development. At the same time, in the connotation of classical furniture culture and aesthetic taste, they each have their advantages and complement each other and together constitute the whole of Chinese classical furniture. Only the sea is full of rivers, inclusive of Germany, the traditional furniture in China can be a healthy development.

Reporter: There is now an argument that the price of mahogany in the second half of 2011 has fallen sharply, and there is an inherent and inevitable connection with the growth of Nanmu. Some people even believe that this is the result of the joint manipulation of certain media by certain people. What do you think?

Ma Zhiyong: Some people now see the price of mahogany falling, and Nanmu rising. There may be an illusion that it is linked to its own head in a similar way to the seat of the number. It is doubtful whether anyone intends to use Nanmu to suppress mahogany. This suspicion is untenable. The emergence, development, and growth of any kind of thing has its own objective laws of internal development and does not shift with the will and like of anyone. Many friends who are close to the room Ya Nanxiang know that the Room Ya Nanxiang Group is not only made of Phoebe and Phoebe Furniture. We also make other hardwood furniture. The stock of our company's red rosewood and rosewood is quite large. This year we will soon launch some mahogany furniture, and the number of red sandalwood and huanghuali furniture that I have personally collected is quite considerable enough to create a medium-sized furniture museum. There is no question of artificially suppressing mahogany and raising the golden silk wood. In addition, in today’s China, there is no such thing as an organization that can give state-level news organizations guidance or use state-level media. This is purely nonsense! In order to cover up their own hustle and bustle of Western Xishan, some people created conspiracy theories and played cards of grief. It was nothing more than a fame fishing reputation and an opportunity to speculate on themselves.

It is undeniable that before the emergence of Phoebe, many people believed that mahogany was high-end, a symbol of the status and status of successful people. However, after Nanmu and Jinsinan emerged, some high-end people believed that Jinsi Phoebe was truly the top one. The original consumers who pursued yellow, purple, and red were turning to Jin Sinan, which actually did High-end consumers have a certain impact and have a certain degree of differentiation. However, this effect does not form a decisive influence. For example, there is a part of high-end customers in the room Ya-nan incense, originally may intend to buy pear and rosewood furniture, but after discovering Jinsinan furniture, gave up the yellow pear and rosewood, decided to purchase Jinsi Nan furniture. But their purchase of Jin Sinan is also less than one ten-thousandth of the diversion of Redwood's high-end market. Because Jin Nannan’s annual Jin Sinan furniture is less than ten, the number of furniture is very limited. So more of the impact is at the psychological level, not at the market level. The popularity of Phoebe's furniture has been passed down from word of mouth in society, and the psychology of some people has been infinitely amplified, completely losing the scientific analysis and rational evaluation.

In addition, some dealers and manufacturers who originally made mahogany saw the huge wealth effect of the rapid success of Yasaka, and could not withstand the temptation to change to Phoebe. As far as I know, some of the large Redwood factories in Beijing secretly even robbed themselves of extremely rare Phoebe resources, resulting in a sharp increase in the price of Phoebe; at the same time, they cleared the original mahogany furniture and mahogany original materials, resulting in the accelerated decline of Hongmu. Disarray. In fact, mahogany manufacturers to follow the trend of speculation Nanmu is also one of the main reasons for the popularity of Phoebe furniture.

I always think that the mahogany industry is promising. As long as we are confident, as long as the mahogany industry can become bigger and stronger than a few super brands, the ancient and great furniture culture in China will surely shine!

Facts speak louder than words. Defamation of Phoebe will only be counter-productive. Reporters: Recently, some people from furniture associations publicly stood up and shouted out, calling on everyone not to buy Phoebe nanmu. How do you evaluate these practices?

Ma Zhiyong: In fact, these people are the bosses of mahogany enterprises. By virtue of the name of the trade association, they practice the practice of selling their mothers. The heart of Sima Zhao is known to all passers-by. In doing so, I think it is a bad thing on the surface and it is actually a good thing. Because consumers of either mahogany furniture or Phoebe furniture are generally well-known social elites, they have enough abilities, wisdom and experience to judge what they should buy and not buy anything. They do not need anyone to talk about their content and gesticulate. Recently, I noticed that many people may not pay much attention to Phoebe and Phoebe. Now some mahogany business owners are overreacting to Phoebe Phoebe and publicly stand up and call on everyone not to buy Phoebe, which in turn causes a lot of consumption. The great importance and great interest of Jinsi Nanmu. Because this actually means that they openly told consumers across the country: The wolf is coming, and Phoebe is their real mob! Did you say that this is not a dark, dark-pitch nanmu? Therefore, some mahogany daisies are also proponents of Jinsi Nanmu!

As for the issue of scarce resources of Jinsi Nanmu, it is not difficult to draw the simplest conclusion, as long as we look at the number of Nanmu furniture and Phoebe furniture in the surrounding people, and then look at how many mahogany furniture there are. As for people who say that Nanmu is not suitable for furniture, it is ridiculous to make beds and chairs to collapse. Since Phoebe can build the Forbidden City and the ancient magnificent buildings, why would furniture collapse? These rumors are not self-breaking, simply not worthy of a refutation!

“Aoyama cannot hide. After all, it must go east.” Everyone must realize that today’s society is an age of freedom and freedom. People strive to pursue and multiply the value of life. Any number of rivers and lakes ignore their facts and refer to deer as a horse. Evaluation can not control the will of the vast number of consumers, but also can not shake the trend of the development of Chinese classical furniture!