Four strategies for cabinet enterprises in response to market changes
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With the increasingly fierce competition in the furniture industry, the performance of cabinet companies is also very different. Some companies follow the market closely, and some companies agree to be steady. There is nothing wrong with each coping method, but if you cannot make the right choice according to the market environment and blindly stick to the inherent pattern, it is not a long-term way.
In the face of the continuous changes in the market, the countermeasures of cabinet enterprises can be summarized into four categories. These four choices determine the competitiveness of cabinet enterprises and the long-term fate of cabinet enterprises.
1. The market changes, I will not change
In the market, there are some cabinet enterprises, especially those that have achieved success through a set of business models. They have been immersed in it because they have achieved success. They believe that this successful method can be replicated and continued, and then summarized as a cabinet enterprise. Profit model and business culture. Over time, the market environment has changed, and these cabinet companies are not willing to change their business direction and mode.
Once the objective environment is reversed, it cannot be changed by the subjective forces. Perseverance and confrontation are like sailing against the current, not only in vain, but also eventually eliminated by the market. At this time, if you do not initiate a business change yourself, it is tantamount to creating opportunities for your competitors.
2. Market changes, follow changes
There are two types of following cabinet enterprises, one is passive following cabinet enterprises, and the other is active following cabinet enterprises.
Most cabinet companies in the market belong to the former type - adapting to changes in the market, such cabinet companies are mostly followers in the market, and their vision can only see the cabinet companies and industry leaders around them. They basically follow the footsteps of market leaders, whether at the technical level, marketing level, or strategic level, they all adopt the strategy of imitating and following. This way, although they have not been left by the market, it is difficult to get a good reputation in the market. Results.
It is easy and hard to be a cabinet company that follows the change. It is easy to say that it is because it does not require too far-reaching strategic vision and the threshold is very low. Everyone can easily adopt such a strategy, but it is difficult because of the threshold. Too low, the competition is too fierce and survival is difficult. Such a business model belongs to a relatively low-level, and their catch-up trend is a passive change, rather than a strategic consideration. Such a cabinet company simply does not have its own clear strategy, or it is their strategy that follows the successful company. .
There is also a class of follow-up cabinet companies that are actively following. Although such a cabinet company does not have a forward-looking strategic vision, it has never been left behind by the times and the market. The reason why such cabinet companies can survive is because they Instead of following the leaders of the industry, but following the market, following the consumers, and following the times. Because their following strategy is obviously stronger than the passive following cabinet enterprises that follow them, so although these cabinet enterprises have not achieved breakthrough development, they are all operating steadily.
3. Foresee the future, change ahead of time
These cabinet companies have a keen insight and mature strategic thinking. They know how to discover and grasp business opportunities from the upcoming changes in the market. They are not necessarily market leaders. The cabinet companies are not necessarily large in size, but they It can grow and profit in the market with little competition pressure.
4. I will change the future of the market
Such cabinet enterprises must not only have a forward-looking strategic vision, but also have strong strength and sophisticated marketing methods to support. As a strong man, success can indeed gain huge benefits. On the contrary, his failure will also bring devastating blows. Because the operation of an enterprise not only depends on foresight and foresight to develop the future, but also has strong comprehensive capabilities. The lack of any aspects of strategy, management, marketing and resources may lead to the failure of the enterprise.
The above introduces the four attitudes of cabinet companies in responding to market changes . From this, we can see that if cabinet companies want to survive and develop, their business strategies must be able to change flexibly. Cabinet companies want to be eliminated from the market, at least to be able to adjust accordingly to the changes in the market, if they want to survive better, they must anticipate future changes in the market or create future markets.
When the objective environment undergoes a disruptive change, the business strategy of the cabinet enterprise should be changed, and when the cabinet enterprise itself undergoes a qualitative change, the business strategy should also be changed. The change is an iron law that will never change in the rules of the market game. Innovation and change is a revolution that never stops.