It is understood that at the beginning of 2014, there were a number of wood-plate suppliers who stated that with the further tightening of foreign timber channels, prices of various rare-timber species will rise again. This is particularly true for cabinet companies. For companies based on solid wood cabinets, they added a light weight to the cost. However, at the same time, the 3.15 sales season is approaching, which makes many companies not dare to raise prices so as to avoid unpredictable sales during peak season. Under such circumstances, how should cabinet companies respond?

Strengthen product diversification In response to the increase in the price of solid wood, cabinet companies may adopt methods of diversified production to reduce cost pressures. Product diversification can not only enrich the brand from the product category, but also strengthen the competitiveness of the company in certain market segments. For enterprises, the strategy of product diversification can be applied properly, and it can even be a crisis. As a result of the opportunity, it helps companies to open up a new market.

At the same time, product diversification must also produce product features. Without features and highlights, it will be difficult to establish a foothold in the market, and it will eventually lead to the elimination of products. However, an excellent series of products will not only achieve very good sales results, but also will raise the brand to a higher level. Diversifying product styles and characteristics is not only an interpretation of the brand spirit, but also a deduction and transmission from the perspective of values, which makes it easier to establish communication between the brand and the audience. In the more and more refined end market, gain more market share in the fierce competition environment.

How to achieve product diversification?

If an enterprise wants to diversify its products, it will not be able to do so. In the process of enterprises entering into product diversification, companies will also face many problems.

First of all, it is the problem of raw materials. The diversification of enterprise products will inevitably require the diversification of a single source of raw materials. The raw material channels are crucial to the company's products and must not be obscured.

Furthermore, it is the design of diversified products. As product diversification, the design issues that need to be taken into account will also increase. This poses greater challenges to the work of the corporate design team.

Finally, it is also the most critical sales service problem. The rich product category presents even greater challenges for the after-sales service of the channel. In particular, there are often different characteristics between different products, which has a higher requirement for the sales force's sales ability. At the same time, different products have different requirements in terms of after-sales maintenance. For different after-sales problems, they also need the after-sales service personnel to be able to respond in a timely manner and handle it successfully.