Exports cannot be lost, domestic sales must be done, and furniture manufacturing companies with independent brands and strong innovation capabilities are not sad. In view of the huge mainland consumer market, all furniture manufacturers need to do is to stimulate consumer interest.

Hope policy is worse than countermeasure

In Longjiang Town, Shunde District, Foshan City, Guangdong Province, Chen Shiming, deputy general manager of Zixingxing Furniture Co., admitted to reporters: “There are so many enterprises, and it is really difficult for the government to introduce inclusive policies.” Longjiang Town was once used by the China Light Industry Association The China Furniture Association has been rated as a major furniture town in China, and its output value once accounted for 1/5 of the total output value of the national furniture manufacturing industry.

However, in this international financial crisis, China's furniture industry suffered heavy losses. When interviewing reporters in Houjie Town and Dalingshan Town, a major furniture manufacturing town in Dongguan City, Guangdong Province, I also often heard the same statements from government officials and entrepreneurs. Regarding the financial crisis that I do not know how long it will last, entrepreneurs understand in their hearts that relying solely on government bailouts will only make it harder and harder.

Adjust sales structure

A person from the Federal Furniture Company said: "For most furniture manufacturers, it is more appropriate to adjust the ratio of exports to domestic sales to 3: 7." This ratio is recognized by the industry. But he also said that it is very difficult for enterprises accustomed to OEM (Note: Entrusted Processing of Origin) to transfer to domestic sales, but if they do not change, they will die. In the long-term external processing, these companies have a better grasp of product quality than many small companies, which is their advantage in fighting the domestic market.

Different graded markets

Export to domestic sales, where is the domestic market? In an interview in Houjie Town, Mr. Liao, a Henan businessman who came to Houjie Town to tell reporters, "The domestic market is huge. I opened several furniture retail stores in Xinxiang, Henan, and I can sell hundreds of sets of furniture a month." Households in county towns require new styles, good quality, and prices that are not too high. They do not have high requirements for brands, but township and village families only look at prices and styles when buying furniture. They do not have high requirements for brands and quality.

During the interview, the reporter found that multifunctional furniture, wood-panel furniture and fashionable furniture are all very popular, while the furniture market with outdated and expensive furniture gradually shrinks.

Wang Lie, executive deputy secretary-general of Dongguan Famous Furniture Club, said that for many small furniture manufacturers, the township market is very promising, and finding a local merchant agent is the lowest cost and most efficient way. And some furniture manufacturing enterprises with the ability to upgrade, it is best to develop the first and second markets during this time, understand the consumption characteristics of these markets, establish sales channels and teams, and continue to strictly control product quality while increasing corporate brand awareness. . All in all, according to market demand, furniture manufacturing enterprises should learn the eighteen martial arts.

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