Grand opening of the 4th China Home Furnishing Brand Expo 2013

The three-day 2013 4th "Home Living" Middle East (Dubai) China Home Furnishing Brand Expo opened on the 3rd at the International Exhibition Center in Dubai, UAE, with over 1.5 companies from nearly 400 companies in Guangdong, Zhejiang, Jiangsu and Shanghai, China. Ten thousand kinds of home life products are displayed intensively, becoming China's largest exhibition independently held in the UAE.

This furniture exhibition is co-sponsored by the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Commission of Economics and Information Technology and the Guangzhou Municipal People ’s Government, and undertaken by Miolante International Exhibition. The exhibition area is about 20,000 square meters, with more than 600 booths and seven major conferences. The exhibition area is: textile and apparel, home appliances, kitchen and bathroom, lighting fixtures, furniture, home decoration and household items.

As the main guest city of this exhibition, Guangzhou City, together with 15 high-quality brand enterprises such as Pearl River Piano and Oupai Home Furnishing, jointly exhibited, and set up a Guangzhou city image exhibition area at the main entrance to focus on demonstrating the overall strength of Guangzhou's industry. Xie Weihua, vice chairman of the China Council for the Promotion of International Trade, told Xinhua News Agency that the Gulf region represented by Dubai has strong consumption capacity and is extremely radiant to the re-export trade in the Middle East and Africa. The export of Guangzhou's light industrial products to the Gulf countries has increased year after year. He pointed out that this exhibition is different from the past because many of the exhibits are mainly high-end and have more high-tech content, which is also in the Gulf market's immeasurable market potential in the next few years.

According to reports, the "Home Life" global series of exhibitions have landed in India, Egypt, Turkey, the UAE, Brazil, Poland and Jordan, and gradually become Chinese companies to practice "going out" overseas marketing strategies, as well as provincial and municipal governments to promote local brands "going out" Important platform. This year's exhibition attracted a large number of business and trade representatives from the UAE and surrounding countries. The promotion began in the UAE and surrounding countries 6 months before the opening of the exhibition. As of December 1, the official website pre-registered professional merchants had reached 12,000. (Editor: Peter)

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