At the beginning of the new year, when people were still immersed in the joy of resigning from the old, the two unfortunate occurrences stung the nerves of the people: in the early morning of January 1, Hangzhou Youcheng Opportunity in Lingang Industrial Park, Guli Town, Xiaoshan District, Hangzhou A huge fire broke out in the Industrial Co., Ltd., and three fire officers and soldiers died during the rescue. Just three days later, on January 4, a fire accident occurred in a private adoption facility in Lankao County, Henan Province, causing the death of 7 abandoned babies.

Life and property passed away in a ruthless blaze, painful thoughts, and daily improvement of fire prevention awareness has once again become the focus of public attention and government propaganda.

[The pain of the data: the fire safety deposit box is less than 10% of the market]

Fires occur frequently, and many lives are taken away; more generally, regardless of the size of the disaster, fires often cause terrible economic losses to the affected units or families. The fire prevention situation in China has not been relaxed. Frequent fires have made people more and more aware of fire prevention, and the demand for fire safes is also increasing.

According to survey results from well-known domestic fire safe manufacturers and shield safes, many consumers who have used safes have reported that one safe is not enough and the demand for a second safe has become very urgent. Among consumers who have purchased a safe, more than 90% have the idea of ​​buying a second safe. Among these people, more than 95% of consumers said they would no longer choose similar anti-theft products, but chose a fireproof safe.

At present, in the domestic market, fire safety products are just a nearly blank field. "Most of the safe products sold in China do not have a fire protection design, and the safes with fire resistance are less than 10% of the market share, which is unthinkable abroad," the relevant person in charge of Shield Safe revealed, "the safe market in Europe and the United States is relatively More mature, the proportion of fire safety safes is as high as 75%. "

From the perspectives of China's national conditions, industry market, product functions, and consumer opinions, fire safes will undoubtedly become the key to the transformation of this industry pattern, and will also become a blue ocean in the production and consumption of safes.

[Shield fire safe: fire protection is the real insurance]

China's safe industry has been focusing on anti-theft for decades, and small and large brands are fighting each other in this market, with very limited profit margins. In fact, anti-theft products are relatively mature in terms of product performance and technology, and can basically meet consumers' anti-theft needs. It is for this reason that the safe industry has entered a highly competitive Red Sea situation.

In this situation, the Shield Fire Safe () has a unique approach, and has set its sights on product development to the development and promotion of fire safes.

According to the relevant person in charge, the Shield Fire Safe is the only safe in the industry that has passed the certification of the US UL certification body and has the world's most advanced fire protection technology. Its built-in special fireproof armor materials and reinforced solid chrome-plated steel bolts It surpasses the fireproof and anti-theft performance of safe products on the market. According to the fire test, the temperature of the shield fire safe was kept at room temperature to 927 degrees Celsius for one hour, and the temperature in the box was only one hundred degrees, far below the international standard of 180 degrees.

Through long-term cooperation with Honeywell and First Alert of the world's top 500, shield products are exported to the world and have a world-renowned reputation. In 2011, Shield officially became a partner of CCTV.com Fire Safe Gold Booth. As a leading company in the fire safety industry, Shield Safe has gradually entered Chinese enterprises and households, and has demonstrated excellent fire and water resistance in thousands of fires, providing a reliable guarantee for the maintenance of important properties in sudden fire accidents. .

[Under the heavy responsibility: Refusing to be an "iron suitcase", a "guardian deity" of high-end quality]

Founder of Shield Safe () Zhou Hao? Panga Ding? Lanzhou O Barrier Ning Ping Yan Zhane? Qi Xinghong ⒄ 沟 谋 厝 囇 采 采 Beer? / P>

Mr. Zhou analyzed and said, "With the continuous improvement of the people's economic living standards, the definition of important property is no longer limited to tangible value such as simple cash, passbooks or gold and silver jewelry, business papers, receipts, contracts, confidential documents The intangible value of written documents such as technical documents, technical information, etc. is much higher than tangible assets. However, at present, Chinese consumers ’awareness of prevention, especially fire prevention, is relatively lagging behind. When it comes to safes, more people still stay in The anti-theft technology is concerned. Especially for companies and units, the most distressing thing in fire damage is not the destruction of property, but the burning of important bills, data and documents. This loss is inestimable, even for a company. Or a family, it will cause a fatal blow. "It can be seen that establishing consumer awareness of fire safety deposit boxes is currently a top priority for the maintenance of enterprises and institutions and personal property. "

Jin Xiufeng, secretary general of the China Security Association, once said: "Relentless fires have increased public awareness of security, and have also caused security concerns and reflections. At present, China's fire safety deposit box market is not yet mature. Propaganda starts from the actual needs of consumers, continuously develops popular safety products, accelerates the overall upgrading of the industry, and shoulders the important task of safeguarding the valuable assets of the country and the people. "

Indeed, from the perspective of the Shield Safe brand, China's road to fire safety protection still has a long way to go.