The furniture industry did not see the same sales situation as in previous years during this year's National Day Golden Week . Even when the property market was in the downward phase last year, the market situation has not been in the doldrums of the same period. At the same time, despite the large-scale promotion of merchants and changes in sales strategies, there has still not been much improvement. In such a sluggish furniture market , where is the crux of the future? And how should the furniture industry develop?

The furniture industry fell into a downturn "cold winter"

Like the season, the furniture industry entered this winter in a continuous downturn.

The overall recession in the furniture industry has left small business parents in the middle and lower reaches of the industry for a long time in a difficult situation. The sparse crowd in the furniture store also seems to explain all this. "Now there are almost no customers in the morning, and you have all seen it." One seller said , "Compared with October last year, the sales volume is less than half, and the price can not be sold. , Price competition is no longer meaningful. "

" Large furniture brands should not be greatly affected. After all, my salary level has not been reduced; but for some small brands or small businesses, the impact should not be small. The mall we were in now has been very depressed Many brands have already chosen to withdraw the cabinet. "A staff member said .

The furniture market is sluggish because of excess products?

"The furniture industry is now in an excess stage like many industries in the society at present, including not only the surplus of products and production capacity, but also sales outlets." Industry experts said, "Now the threshold is getting lower and lower, the more homogeneous competition The more serious the coming, coupled with the impact of the surrounding economic environment, the furniture industry is inevitable to feel very large pressure. "

" Furniture sales are very unsatisfactory during the 11th Golden Week, and not even a lot of customer traffic. The merchants who have been preparing for it have started since mid-September. The various offers include promotions, but the market is not very good." Industry experts said, "From the perspective of the furniture industry, we still haven't seen the positive effect brought about by the recovery of the property market. Some customers buy off-plan housing, and after design and decoration in the middle, when we are in this link, there are almost Half a year. So, when the housing market's recovery effect is transmitted to the furniture industry, it is estimated that it will at least wait until the first half of next year. "

Furniture is a durable consumer product. Except for the replacement factor, it is rarely updated. In view of this, merchants value the two family activities closely related to furniture, such as buying a house and getting married. Under the premise that the marriage population is relatively balanced each year, the impact of the property market on the furniture industry is particularly obvious. However, even so, under the condition that the control policies remain unchanged, although the turnover of the property market is gradually picking up, as far as the furniture industry is concerned, it has not yet felt the benefits brought by the gradual recovery of the property market.

How does the furniture industry protect itself?

     The continued downturn in the furniture market, so how to protect themselves a reality many businesses have to face. Recently, the replacement of old furniture in Beijing, in the eyes of the industry, is more like a test of the current market environment, and whether it will eventually bring new development opportunities for the furniture industry remains to be seen.

Facing the downturn in the market and the relatively high cost of store rents, some merchants early adopted the online platform to achieve the expansion of sales channels, but from a practical point of view, they have not played a fundamental role.

"Some small furniture product sales are okay, and mainly face young customer groups. As for larger furniture, online sales are not ideal due to the connection of sales, installation and supporting links." Related industries A person said, "It can only be said that the future of online sales should be an indispensable link, which can account for a certain proportion, but at present, online sales are still in the process of development."

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